THINKING OUTSIDE OF THE BOX
My mind is a strange little land where thoughts go off on
tangents and venture into realms unknown even to me. If I could
predict the wanderings of my own mind, I seriously doubt that
it would deliver to me such jewels as this one today.
My mind has always wandered in this way, even before the term
"thinking outside of the box" began to get lots of play. I have
always thought of it as God's gift to me, although my family
might have other thoughts on the matter... "A prophet is not
a prophet in his own country." But, that is another issue
REAL ESTATE IS THE FOUNDATION THAT ECONOMIC GROWTH IS BUILT ON
Even in my own little world of small town America, I have
watched the economic growth of my hometown with interest. I
have visited other small towns in my region and have watched
with the same level of interest the economic growth of the
towns being discussed.
Just the other day, I was in a conversation with a friend about
his desires to build his own fortune in the area of real estate.
His hopes are to buy his first home before his 21st birthday,
and build on the base of his first home to create a small fortune
by the time he is 40. He desires to retire from real world jobs
by his 40th birthday, and then devote the remaining years of
his life to traveling and enjoying the world.
Our conversation turned to the visionaries who have gambled and
won their millions upon the purchase and development of farm
LAND DEVELOPER'S BRING A VISION TO THEIR TASK
Time and again, I have seen developers buy a large tract of
land, usually a mile in length on both sides of a roadway.
This land will usually reside at the end of a town or just
past the end of town.
Within a short time of the original purchase, the first tract
will be developed at the end of the property furthest from
civilization. In most cases, the first tract of land to be
developed with be the home of a shopping center or department
Within a few weeks of the breaking of the ground for the first
development, signs will go up on the remaining properties
which offer the properties for commercial development.
A METHOD TO THE MADNESS
The method is to first develop a property that will bring
lots of traffic into the new development area. In doing so,
the developer is creating an interest in the area for more
After all, ambitious people want to put their new businesses
in places where the population is already going. By placing
their new business in high traffic locations, they are
strengthening the foundation for their business, thus improving
their chance for long-term success. With more than 90% of all
new businesses failing within the first five years, people
will do anything to improve upon their chances for success.
A good location is always a primary element in the success of
any brick-and-mortar enterprise.
SO, WHAT DOES ANY OF THIS HAVE TO DO WITH ONLINE BUSINESS?
The method is to first develop a property that will bring lots
of traffic into the new development area.
Yes, I already said that, but this time I am talking in terms
of online commercial development.
As any Internet guru will tell you, the secret to online
success is finding and developing a niche that separates your
business from the millions of other online businesses.
If you are developing a niche where few businesses excel, then
your chance to be seen as the cream of the crop, could very
well secure your long-term viability and profit potential.
SPIN-OFFS LEAD TO ADDITIONAL SALES INCOME
Even in my own business, everyday I see ways that I can offer
more services to more people, all without straying from my
In the beginning, I was writing promotional articles for
clients. As part of my base service, I wrote the articles and
then I distributed the articles to as many publishers as I
Soon, I was able to spin-off a stand-alone article distribution
service. Ironically, the distribution service eventually
overtook my writing services and then replaced writing as my
Over the last several years, through my niche marketplace, I have
been directly serving writers and indirectly serving publishers
and webmasters with content they could use themselves.
Now, as I move into the future, I have other services under
development in areas that will continue support my base, while
enabling me to provide additional services to publishers and
webmasters. The one key element in all of my services will
continue to be "content that drives business growth for all of
BACK TO THE LAND DEVELOPER
In my business, I built up a property out there on the edge
of the Internet. With my primary property driving traffic and
sales, the ability to develop other properties between my
business and the Internet mainstream has created new ways
to make even more money.
I have outlasted and outperformed many of the people who have
chosen to copy my business model. And there are many who will
copy my new products and services. I will outlast them too.
My point is not to suggest that you should try to copy my
business. My point is to suggest that you should find your
niche, develope your niche, and then locate and build spin-off
products and services on the fringes of your primary niche.
By utilizing the methodology of the land developer, you too can
find commercial success beyond what your primary niche website
will provide for you.