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KNOWING WHEN TO CHANGE DIRECTIONS
Copyright 2004, Bill Platt
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Often, the most profitable thing you can do is to stop doing
what you are currently doing.
A time will come in every business when you begin to add new
products or services to grow your business. At a later time,
you might just discover that your new product or service has
began to deliver more profits than your original products or
services.
It is hard to step away from the product or service line that
has given you so much reward, but we are talking about what is
good for the longevity of your business. If you find that your
original products or services are not delivering the same
profit margin as they had in the past, or they simply are not
producing the same level of profits as your current offerings,
then it is definitely time to consider moving on to the next
phase in the life of your business.
Now is not the time to be sentimental. Now is the time for
making the hard choices you need to make to take your business
to the next level.
They are hard choices for sure. I know, I have just recently
made these kinds of choices for my own business. I will look
forward to seeing you upstairs.
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The article on this page is Copyright © 2004, Bill Platt
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