Creating inbound links to your website is one of the best ways
for you to increase your all important traffic, sales and search
engine rankings. Recently the major search engines have begun
placing more and more importance on the number and types of
inbound links that a website receives, when determining how well
they rate a website. Inbound links also help you to reach more
customers, more quickly.
One way to dramatically improve the number of inbound links that
you are getting is to write informative articles on your area of
expertise. These articles will carry a textbox with information
about you the author and will also contain a link back to your
website. These articles then need to get as many sets of eyes on
them as possible.
If you are willing to take the time to write a quality article
related to your website and offer some useful information to the
reader, you can get this article published in multiple
newsletters and ezines. For each article that gets published in
an ezine, you can realistically expect that your article and,
more importantly, your link can be seen and visited by thousands
or tens of thousands of people. The key is what actions you take
to get your article to those publishers and thus their
readers/customers.
There are a few established and experienced distributors who have
been connecting the inbound link articles to the appropriate
publishers for a number of years. These established distributors
have well-forged relationships with the publishers with whom they
work. A distributor will, for a small fee, take your article and
review it and send it out to the publishers of the ezines and
newsletters. Once the publishers review the article and deem it
as appropriate and relevant to their publication, they will send
it out to their readers inside of their ezine or newsletter. The
number of readers that a publisher has varies from dozens to
hundreds of thousands. The publishers agree to post your textbox
with a link back to your website, so that the readers of the
article can know who gave them this important and quality
information about their area of interest. Then a percentage of
the readers will click your inbound link and visit your website.
As a result, you will be able to increase your traffic and your
sales.
If the newsletter publisher archives their ezine or newsletter on
their website, then you can also count on the improvement of your
search engine rankings as a result of the additional documented
inbound links to your website.
If you write an article and submit it for distribution, you could
track the percentage increase in the amount of traffic and/or the
number of inbound links that you are getting to your website.
Depending upon what value you place on web traffic (that converts
to buying customers), this can be a very cost effective way for
you get that traffic. Let's suppose that your article goes out to
10,000 readers and of those 10,000 readers 1,000 of them click
the inbound link to your site. Now of those 1,000 lets imagine
that 100 of those purchase your product or service. How much is
100 new customers worth to you? Is it worth taking the time to
write out an informative article to show that you are an expert
in your area? Is it worth the nominal fee that the distributor
will charge you for this service? Most will answer with a
resounding "yes" to these questions.
Now, you can elect to go about the distribution process on your
own and save the money that you would pay a distributor, but
consider the following.
* Where do you begin to find the targeted publishers and
audiences?
* How do you get the publishers convinced that your articles
are worth publishing?
* Publishers will not accept poorly written articles or
outright advertisements, because they want to keep their
readers happy and offer them something of real value.
* There have been some who attempted to do their own
distribution to the publishers and spent hours or even
days getting it done. In the end, they could only reach
a small number of publishers.
* An established distributor who already has a list of the
major publishers can do the same work for you in a matter
of hours.
* An established distributor has also already developed good
relationships with the publishers, so that the publishers
know that they are getting quality materials from the
distributor. This means that the publishers are more likely
to use the article that you wrote.
You just have to decide if you want to do it yourself and save a
small amount of money and hope that the inbound links come, or if
you want to spend a little to have experts distribute for you.
Once your article is distributed and reaches the targeted
publishers and targeted audiences, you can do an analysis on how
much it cost you to get each new visitor. A simple Return On
Investment (ROI) analysis will show you how much you paid for
each of the new inbound links that you are receiving.
In addition, remember that quite a few webmasters may pick up
your articles as a result of the distribution service sending
your article out, and some of the ezine publishers will print
your article in their online archives. These additional new
inbound links are going to dramatically affect your search engine
rankings with major search engines, since the search engine
companies have begun to place so much value on inbound links.
Take some time and write a few informative articles, and then
contact an experienced distributor to help get your article
published. Then, you can watch with glee as the traffic to your
website, sales at your website, and inbound links to your website
increase dramatically.
|
