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Bill Platt of thePhantomWriters, invites you to reprint this article in your publication, ezine, or on your website.

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    A Do-It-Yourself Guide To Publishing Ezines or Online Newsletters
    Copyright © 2006, Bill Platt

    You may use this image in your ezine or website if you choose to publish my article. --- Bill Platt
    You may use this image in your ezine or website if you choose to publish my article. Click here to see the picture full-sized.--- Bill Platt
    All of the rich-and-famous internet business guru's tell you 
    that "the money is in the list." 
    
    Of course, when people talk about "the list", they are talking 
    about your list of email addresses of people who have opted-in 
    to receive mailings from you. In some cases, people have simply 
    opted-in to receive advertising from you. In most cases, people 
    have opted-in to receive a daily, weekly, monthly or quarterly 
    online newsletter from you.
    
    The reason why "the list" is so important to your goals of 
    profit, is because most people will not buy from someone until 
    they have "heard of that person" or "heard from that person" 
    seven times. This is the "Marketing Golden Rule of Seven".
    
    What it boils down to is that people only buy from businesses 
    they trust. And in most cases, it is nearly impossible to build 
    that trust, except through repetition. Through repeat contact 
    with a potential customer, a business can build a significant 
    level of trust with their subscriber base. 
    
    This is why it is so important for an online business owner to 
    contemplate publishing an ezine. Even if you don't yet have a 
    live ezine, you should still put the systems in place to build 
    your "list". You can always start publishing an ezine at some 
    future date. So, it would be better to have your list started 
    when you are ready to put out that first issue of your ezine.
    
    
    Designing a Winning Ezine Formula
    
    When designing your ezine, there are several factors you should 
    consider. All of these factors could affect the profitability of 
    your ezine publishing venture.
    
    
    Are You Going To Publish Your Ezine In HTML or Text Format?
    
    Both formats have their advantages and disadvantages. The biggest 
    advantage to the HTML format is that you can make your ezine 
    visually appealing through the use of HTML. The biggest 
    disadvantage is that a lot of people still do not have the 
    mailing software that will allow them to view your ezine in the 
    same way that you designed it. In the past, a number of people 
    did not even have access to email software that would allow them 
    to view HTML email at all. This is the reason why so many ezines 
    got started in the Text format to begin with, and they have just 
    never changed. 
    
    The advantages on the Text format is the general feeling that 
    everyone who receives it will be able to read it. And, for 
    constructing a new issue, it is pretty painless to put everything 
    together. The disadvantage is that plain text is not nearly as 
    attractive as HTML formatting.
    
    
    How Frequently Are You Going To Publish?
    
    Ezine publishers are sending their ezines anywhere from once 
    a quarter to five days per week. 
    
    For a lot of people, this is a really big decision.
    
    When I was publishing my ezines, I would mail once every two 
    weeks. It felt as if it were not too much, and it were not too 
    little. That is always the balance you will have to seek. 
    
    You want to be frequent enough that people will pay attention 
    to your mailings. But, you must be careful not to go out too 
    frequently in terms of both your subscribers AND yourself. 
    
    Some people don't have the time to read daily newsletters. You 
    must consider their needs too. You want to go out as frequently 
    as possible, without seeming too pushy. 
    
    The other side is according to your own schedule. For the longest 
    time, I felt that once every two weeks was not quite enough... 
    But then my business took off big. All of a sudden, my business 
    was steaming so fast and furious that I did not have the time to 
    publish. I had to take care of my paying customers first and 
    foremost. 
    
    
    Your Layout Is Important
    
    Your ezine layout should be visually-friendly and easy-to-read. 
    
    There are two basic layout rules to follow. 
    
    First, you should use lots of white space between paragraphs and 
    sections to reduce reader's eye-strain. If your ezine strains 
    your reader's vision, your readers may quit reading, no matter 
    how good your content might be. 
    
    Second, you should use dividers between primary sections so that 
    people who like to scan can jump to what they are most interested 
    in reading.
    
    
    Consistency
    
    This next rule applies to both HTML and Text formatted ezines. 
    You should establish a set format for how your ezine will appear 
    to readers, and you should follow that basic template with every 
    issue. Having a basic template allows your readers to learn what 
    sections of your ezine they are most interested in reading, then 
    they can jump right to that section on cue.
    
    
    Choosing a Topic
    
    It is often best to examine the people who are the people who 
    are most likely to buy your products or services. What are they 
    interested in? 
    
    If you offer webhosting services, you should discuss in your 
    ezine things that are important to webmasters.
    
    If you sell pet accessories, then you should talk about all 
    things dog and cat. 
    
    If you sell vitamins, you should talk about good health.
    
    See how easy this is?
    
    
    A Personal Touch
    
    Every issue of your ezine should carry a personal touch of you 
    within it, unless you are a big corporation. Many people don't 
    fancy themselves great writers, so they turn to others for the 
    primary content in their ezine. We will look at that next. 
    
    The personal touch that I speak of could be as simple as a 
    one-paragraph introduction to each issue. For that matter, tell 
    people about the latest antics of your dog. The important point 
    is to let your readers see a bit of you in every issue, enabling 
    your reader to feel that they know you one-on-one. That can be a 
    huge trust builder for you.
    
    
    Locating Great Content
    
    There is a type of content available referred to as Free Reprint 
    Articles. What this means is that you are free to use the 
    available articles without monetary cost, so long as you agree 
    to follow all other Terms of Use that accompany the article. 
    
    In most cases, the most frequent term that writers are concerned 
    with is that you use their About The Author information without 
    change, and you hyperlink any URL's pointing to their websites. 
    The writer is willing to allow you to use his or her content, 
    provided you are willing to allow him or her to advertise in 
    your ezine through the About The Author information.
    
    
    Websites Where You Can Search For Content
    
    There are actually many sources you can go to to find reprint 
    articles. Here is a few websites where you can go to search for 
    reprint articles:
    
    http://www.EzineArticles.com 
    http://www.IdeaMarketers.com
    http://www.Isnare.com
    http://www.SubmitYourArticle.com/articles/
    http://content.thePhantomWriters.com
    
    
    Mailing Lists That Will Send You Targetted Content
    
    If you would prefer articles to be mailed to you on subjects that 
    you are most interested in, there are several resources for that 
    too. As far as mailing lists go, there are four primary networks 
    that serve the vast majority of article submissions. 
    
    All but one of the large article distribution networks are 
    powered by companies in the article distribution business.
    
    Rather than to divide these article mailing lists up by topic, I 
    am going to break them down by network. Each network generally 
    serves a different set of writers. My own polling has indicated 
    that the average writer only submits articles to seven groups, 
    unless they utilize a distribution service.
    
    All of the following article mailing lists serve a specific 
    niche:
    
    -------------------------------------
    All-In-One-Business.com Mailing Lists (No Distribution Services)
    -------------------------------------
    http://groups.yahoo.com/group/aageneral
    http://groups.yahoo.com/group/aabusiness
    http://groups.yahoo.com/group/aahome
    http://groups.yahoo.com/group/aahealth
    http://groups.yahoo.com/group/aainet
    
    -----------------------------------
    SubmitYourArticle.com Mailing Lists
    -----------------------------------
    http://groups.yahoo.com/group/submityourarticle-business
    http://groups.yahoo.com/group/submityourarticle-internetmarketing
    http://groups.yahoo.com/group/submityourarticle-finance
    http://groups.yahoo.com/group/submityourarticle-legal
    http://groups.yahoo.com/group/submityourarticle-politicsandgovernment
    http://groups.yahoo.com/group/submityourarticle-homeandfamily
    http://groups.yahoo.com/group/submityourarticle-religionandfaith
    http://groups.yahoo.com/group/submityourarticle-referenceandeducation
    http://groups.yahoo.com/group/submityourarticle-social
    http://groups.yahoo.com/group/submityourarticle-selfimprovement
    http://groups.yahoo.com/group/submityourarticle-healthandfitness
    http://groups.yahoo.com/group/submityourarticle-travelandleisure
    http://groups.yahoo.com/group/submityourarticle-artsandentertainment
    http://groups.yahoo.com/group/submityourarticle-computersandinternet
    
    ------------------------
    Isnare.com Mailing Lists
    ------------------------
    http://groups.yahoo.com/group/free_business_articles/
    http://groups.yahoo.com/group/free_marketing_articles/
    http://groups.yahoo.com/group/free_internet_articles/
    http://groups.yahoo.com/group/free_medical_business_articles/
    http://groups.yahoo.com/group/free_real_estate_articles/
    http://groups.yahoo.com/group/free_political_articles/
    http://groups.yahoo.com/group/free_sports_articles
    http://groups.yahoo.com/group/free_travel_articles/
    http://groups.yahoo.com/group/free_parenting_articles/
    http://groups.yahoo.com/group/free-dating-articles
    http://groups.yahoo.com/group/free_gardening_articles/
    http://groups.yahoo.com/group/free-pet-content/
    http://groups.yahoo.com/group/free_automotive_articles/
    
    -----------------------------------
    thePhantomWriters.com Mailing Lists
    -----------------------------------
    
    http://groups.yahoo.com/group/realworld-advertising-articles
    http://groups.google.com/group/spider-search-articles/
    http://groups.yahoo.com/group/articles-about-economics
    http://groups-beta.google.com/group/real-estate-information
    http://groups.yahoo.com/group/sales-marketing-tips
    http://groups.yahoo.com/group/leadership_training
    http://groups.yahoo.com/group/employment-hunting-tips
    http://groups-beta.google.com/group/photography-and-digital-images
    http://groups-beta.google.com/group/improve-your-finances
    http://groups.yahoo.com/group/self-improvement-reprint-articles
    http://groups.yahoo.com/group/home-improvement-articles
    http://groups.yahoo.com/group/automotive_content
    http://groups.yahoo.com/group/health-and-wellness-articles
    http://groups.yahoo.com/group/relationship-advice-content
    http://groups.yahoo.com/group/nature-reprints
    
    
    There are more than 300 article distribution mailing lists 
    available in the open market. Many of these lists accept all 
    content, but the vast majority tackle these individual topics, 
    plus a wide range of other individual topics. 
    
    It is simply a matter of searching out the mailing lists that 
    most closely represent the kinds of content that you would like 
    to utilize in your ezine.
    
    
    Finding A Good List Server
    
    There are many mailserver companies out there. Of the free 
    mailing list server companies, the three best in my preferred 
    order are:
    
    http://groups.yahoo.com
    http://groups-beta.google.com
    http://lists.topica.com
    
    A good mailing company will give you a simple and secure 
    subscription process. It will give you online archives. It will 
    provide traffic through their site to give you an additional 
    source for new subscribers. 
    
    With the free services, you have to endure some of the mailing 
    server company's paid advertising within your ezine issue, but 
    that is a small cost when you consider how costly some of the 
    paid services can be.
    
    
    In Conclusion...
    
    Once you have navigated the planning and design process, the 
    actual setup and delivery of your ezine is a pretty straight 
    forward process. Once you have developed your winning formula, 
    your largest commitment with every issue is in finding the best 
    articles to place into your ezine.
    
    With this guide, it is my hope that you will discover the perfect 
    formula for your ezine and the perfect sources for locating the 
    best articles to include in your ezine issues. 
    
    Good luck in your ezine publishing endeavors. 
    



    Writer's Resource Box:
    Bill Platt is the owner of http://thePhantomWriters.com
    He has been involved in ghost writing articles since 2000, 
    and he has been distributing client articles since 2001. 
    To find more mailing lists that are targetted to 
    other specific categories, you can check his list 
    of 142 article distribution mailing groups at: 
    http://thephantomwriters.com/x.pl/tpw/info/groups/management.html




    More Articles Written by Bill Platt

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