UNDERSTANDING THE VALUE OF INBOUND LINKS ON YOUR WEBSITE
Besides search engines, the next most common way people move
from one website to another is through links on other sites.
The reason that the Internet is often refered to a the "Web"
is because it exists so much as a web of links running from
one site to another in a maze more complex than the spider
web from which it is named.
GETTING YOUR LINKS ON OTHER SITES
If you submit your site to search engines, provided you get
good results on the keywords being searched for, you will
get good results.
If you write articles that will be published by ezine
publishers and webmasters, then the externally placed links
to your website through your resource box can be very
profitable. The resource box is an "about the author"
paragraph, that you will attach at the end of your article.
If you are willing to share a certain amount of your profits
with others, you can set up an affiliate program for your
offerings, and then you can rely upon your affiliates to
provide your inbound links for you.
If you participate in online forums dedicated to a certain
topic, then your links placed with your signature can be very
If you leave reviews for others to read on sites like Amazon
or Cnet, then you will find a certain number of click-through's
(CTR's) to your website.
If you sign guestbooks with your own link in place, you might
be a little disappointed by your results.
If you use Free For All (FFA) pages, you will certainly be
disappointed. The reason for the failure with FFA pages is
two-fold. First, your link will be placed on an external site
that rotates links. Your link may only be in place for ten
minutes or two hours. Secondly, your link is often placed on
a page that will likely never be seen by human eyes.
THE YIN AND THE YANG OF THE INTERNET
The Internet is a prime example of the benefits of the Yin
and the Yang. What goes around, comes around.
The truth is that if you help others, others will help you.
If you provide outbound links on your site to resources that
are not on your site, people will flock to your site to find
the resources they are looking for.
What is more, if you provide a good resource to others, then
webmasters, reviewers and publishers will be lining up to
tell their people about your website. Thus, giving you more
BEWARE THE DEAD END
If on the other hand, you construct your website as a dead
end, you are bound to fail.
People who do website reviews and publish ezines do not tell
their followers about dead end sites. The value of a single
website is drastically reduced by a lack of outbound links.
After all, no one person is so brilliant that they can deliver
everything their visitors want.
By the very nature of dead end sites, they will not be linked
to by others, so their success or failure is entirely reliant
upon search engine and email success.
If the owner of the dead end site does not send out tons of
email advertising and it does not have good placement in the
search engines, then the site will not turn big profits.
GOOGLE PAGERANK (PR)
Besides traffic earned by inbound and outbound links to a
website, one should also consider ranking schemes like the
Google.com PageRank scheme.
Because Google wants to provide their users the very best in
information from their search results, Google employs a program
called the Google PageRank. The basic premise is to provide a
rating for a given website, based in part on the value of the
content on the website, and more so, based on how many external
sites with a PageRank of four or higher actually link to the
To review the Google PR for any one domain, one must use the
Google Toolbar ( http://toolbar.google.com ) in their Internet
INBOUND LINKS ARE CRUCIAL
In order for a site to get a good Google PageRank, the site
must have inbound links from other rated sites.
Let us return for a moment to the dead end site. We have
already shown that the dead end site that has no outbound
links, will very likely have few inbound links, if any.
When a site can boast of no inbound links, then the webmaster
can rest assured that their likelihood of getting a good
Google PageRank or decent Google Ranking is almost nil.
In order to build one's inbound links, they should strongly
consider employing outbound links also.
PROTECTING YOUR INTERNET ASSETS
Most people who build dead end sites do so from a fear of
sending their hard earned traffic to another domain.
Given the short attention span of many surfers, we always have
to be concerned that redirected traffic may never return to our
In order to protect your hard work and losing the distracted
surfer, you should always place a target="_blank" inside of
the href tag for all outbound links on your websites.
This ensures that a person who clicks on an outbound link will
see the new page in a new browser window. So, once the surfer
has reviewed the new site, they will have to actively shut
down the browser window that your website still resides in.
This is extra special good news for people who have provided
a great resource for web surfers. The more valuable a website
is considered to be as a resource, the more likely that the
web surfer will bookmark the website for future use.
BROKEN LINKS ARE NO GOOD
Some people have ventured to provide reviews of external sites
or to publish articles that are targeted to their marketplace,
but they have provided the information with broken links to
the external sites.
This method serves no real protection for the webmaster, since
the search engine spiders and publishers know that all of the
outbound links return a "404 error, page not found."
A phony resource is not really a resource at all.
BUILDING YOUR INBOUND LINKS
To ensure the success of your website, you need to get to work
building both your inbound and outbound links for your website.
Remember. What goes around comes around. Honor will bring you