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Bill Platt of the Phantom Writers, invites you to reprint this article in your publication, ezine, or on your website.

This is a Free-Reprint article. The only requirements for publishing this article are:

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    Multiple Methods for Cultivating Inbound Links to your Website
    Copyright © 2004-2005, Bill Platt

    You may use this image in your ezine or website if you choose to publish my article. --- Bill Platt
    You may use this image in your ezine or website if you choose to publish my article. Click here to see the picture full-sized.--- Bill Platt
    UNDERSTANDING THE VALUE OF INBOUND LINKS ON YOUR WEBSITE
    
    Besides search engines, the next most common way people move 
    from one website to another is through links on other sites. 
    
    The reason that the Internet is often refered to a the "Web"
    is because it exists so much as a web of links running from
    one site to another in a maze more complex than the spider
    web from which it is named.
    
    
    GETTING YOUR LINKS ON OTHER SITES
    
    If you submit your site to search engines, provided you get
    good results on the keywords being searched for, you will
    get good results.
    
    If you write articles that will be published by ezine 
    publishers and webmasters, then the externally placed links 
    to your website through your resource box can be very 
    profitable. The resource box is an "about the author" 
    paragraph, that you will attach at the end of your article.
    
    If you are willing to share a certain amount of your profits
    with others, you can set up an affiliate program for your 
    offerings, and then you can rely upon your affiliates to 
    provide your inbound links for you.
    
    If you participate in online forums dedicated to a certain
    topic, then your links placed with your signature can be very
    effective. 
    
    If you leave reviews for others to read on sites like Amazon
    or Cnet, then you will find a certain number of click-through's
    (CTR's) to your website.
    
    If you sign guestbooks with your own link in place, you might
    be a little disappointed by your results. 
    
    If you use Free For All (FFA) pages, you will certainly be
    disappointed. The reason for the failure with FFA pages is 
    two-fold. First, your link will be placed on an external site
    that rotates links. Your link may only be in place for ten 
    minutes or two hours. Secondly, your link is often placed on
    a page that will likely never be seen by human eyes.
    
    
    THE YIN AND THE YANG OF THE INTERNET
    
    The Internet is a prime example of the benefits of the Yin
    and the Yang. What goes around, comes around.
    
    The truth is that if you help others, others will help you.
    
    If you provide outbound links on your site to resources that
    are not on your site, people will flock to your site to find 
    the resources they are looking for. 
    
    What is more, if you provide a good resource to others, then
    webmasters, reviewers and publishers will be lining up to 
    tell their people about your website. Thus, giving you more 
    inbound links.
    
    
    BEWARE THE DEAD END
    
    If on the other hand, you construct your website as a dead
    end, you are bound to fail. 
    
    People who do website reviews and publish ezines do not tell
    their followers about dead end sites. The value of a single
    website is drastically reduced by a lack of outbound links.
    
    After all, no one person is so brilliant that they can deliver
    everything their visitors want.
    
    By the very nature of dead end sites, they will not be linked
    to by others, so their success or failure is entirely reliant
    upon search engine and email success.
    
    If the owner of the dead end site does not send out tons of 
    email advertising and it does not have good placement in the
    search engines, then the site will not turn big profits.
    
    
    GOOGLE PAGERANK (PR)
    
    Besides traffic earned by inbound and outbound links to a
    website, one should also consider ranking schemes like the 
    Google.com PageRank scheme.
    
    Because Google wants to provide their users the very best in
    information from their search results, Google employs a program
    called the Google PageRank. The basic premise is to provide a
    rating for a given website, based in part on the value of the
    content on the website, and more so, based on how many external
    sites with a PageRank of four or higher actually link to the 
    given website.
    
    To review the Google PR for any one domain, one must use the
    Google Toolbar ( http://toolbar.google.com ) in their Internet
    Explorer browser.
    
    
    INBOUND LINKS ARE CRUCIAL
    
    In order for a site to get a good Google PageRank, the site 
    must have inbound links from other rated sites. 
    
    Let us return for a moment to the dead end site. We have 
    already shown that the dead end site that has no outbound
    links, will very likely have few inbound links, if any.
    
    When a site can boast of no inbound links, then the webmaster
    can rest assured that their likelihood of getting a good 
    Google PageRank or decent Google Ranking is almost nil.
    
    In order to build one's inbound links, they should strongly
    consider employing outbound links also.
    
    
    PROTECTING YOUR INTERNET ASSETS
    
    Most people who build dead end sites do so from a fear of 
    sending their hard earned traffic to another domain. 
    
    Given the short attention span of many surfers, we always have
    to be concerned that redirected traffic may never return to our
    websites. 
    
    In order to protect your hard work and losing the distracted
    surfer, you should always place a target="_blank" inside of
    the href tag for all outbound links on your websites. 
    
    This ensures that a person who clicks on an outbound link will
    see the new page in a new browser window. So, once the surfer
    has reviewed the new site, they will have to actively shut
    down the browser window that your website still resides in. 
    
    This is extra special good news for people who have provided
    a great resource for web surfers. The more valuable a website
    is considered to be as a resource, the more likely that the
    web surfer will bookmark the website for future use.
    
    
    BROKEN LINKS ARE NO GOOD
    
    Some people have ventured to provide reviews of external sites
    or to publish articles that are targeted to their marketplace,
    but they have provided the information with broken links to 
    the external sites.
    
    This method serves no real protection for the webmaster, since 
    the search engine spiders and publishers know that all of the 
    outbound links return a "404 error, page not found."
    
    A phony resource is not really a resource at all.
    
    
    BUILDING YOUR INBOUND LINKS
    
    To ensure the success of your website, you need to get to work
    building both your inbound and outbound links for your website.
    
    Remember. What goes around comes around. Honor will bring you
    many rewards.  
    



    Writer's Resource Box:
    Bill Platt is the owner of http://thePhantomWriters.com 
    Bill has been a major player in the reprint article distribution 
    industry since 2001. Bill owns a large number of the email 
    article distribution channels that are used to send articles to 
    publishers and webmasters who are seeking reprintable content. 
    Bill provides many Free and Paid resources for writers, and he
    has done so since early 2001.




    More Articles Written by Bill Platt

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