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    Why Conventional Wisdom Is Almost Always Wrong!
    Copyright © 2004, Daniel S. Peñña, Sr

    Dear Friend and Subscriber:
    
    I'd like to extend you a warm welcome to the first
    issue of my Quantum Leap Advantage®4® Internet
    Newsletter.
    
    >From time to time this newsletter, in addition to
    exposing you to well-tested and proven precepts to
    make your business grow, will test your various traits
    and/or abilities to succeed in the real world of
    trench warfare.
    
    No one in the world teaches the methodologies and
    precepts you will get here.
    
    How do I know that?
    
    Because every idea comes from my own experience.
    Including the thirty years and more than 65,000
    business decisions. More than 500 financial
    presentations on five continents.
    
    Billions raised when you couldn't raise any! Millions
    of miles in travel and thousands of nights in hotels!
    Thousands and thousands of meetings! More than 250,000
    business phone conversations! Countless successes and
    many, many failures!!
    
    "CONVENTIONAL WISDOM - WRONG"
    
    All our lives we are told by the pundits our goals are
    not realistic. Our dreams are too far-fetched.
    
    Our expectations are too high. We are told you have to
    remember who you are and where you came from.
    
    We are preached to that those "things" are for the
    "other" people; you certainly can't expect that for
    yourself; whom are you kidding?
    
    You'll only disappoint yourself. It will be a big
    letdown. You know how you are when you get
    disappointed.
    
    I say Crap! CRAP!
    
    POPULAR CONSENSUS RECIPE FOR FAILURE
    
    The aforementioned rhetoric is what we and every other
    human being have been told since Guthrie Man.
    
    Conventional wisdom has been holding people back for
    tens of centuries. Being in the majority is a recipe
    for disaster. A famous man once said, "A sure formula
    for failure is to try and please everyone." Some might
    say I built a career on doing just the opposite of
    pleasing everyone.
    
    SETTING GOALS FOR SUCCESS
    
    How many times in your business life have you been
    told your goals are unrealistic?
    
    And you acquiesce to conventional wisdom and lower
    your goals?
    
    Our lives are a series of lowered expectations year
    after year.
    
    We got pounded by everything around us. Just like our
    parents and their parents.
    
    We are products of our social and economic milieu. And
    we ask ourselves why there are barrios and ghettos?
    Remember, you will become whom you hang around with.
    
    What if you were judged by the people you surround
    yourself with? By your advisors, associates, and close
    friends.
    
    What would people think? Forget people! What do you
    think? How would you judge someone like yourself?
    Pretty scary, huh?
    
    What a distressing contrast there is between the
    radiant, intelligent child and the feeble mentality of
    the average adult. (Freud)
    
    ACHIEVABLE GOALS - NOT!
    
    Conventional wisdom says you want to set achievable
    goals. My life was changed a number of years ago when
    I heard Ted Turner of Time Warner/Turner
    Communications (now AOL/Time Warner) fame say "set
    goals you cannot accomplish in your lifetime." Does
    that sound like an achievable goal?
    
    Does that sound like a goal with a set time frame?
    Doesn't conventional wisdom say "you must set a time
    limit for your goal?" B.S.!
    
    The pundits tell you that a set time frame will act as
    a benchmark. Actually it acts as the opposite. It's
    really a ceiling.
    
    How many times have we seen someone give seven days, a
    month, or sixty days to do something? What happens? It
    takes exactly that long to accomplish the act.
    
    Doesn't it? Instead we should say - as fast as humanly
    possible! What happens when you're told "I need it
    now?" It gets done now!
    
    You see, all super high performance people go against
    conventional wisdom. Turner, Iacocca, Ford, Dell,
    Edison, Gates, Jobs, Tom Watson, Perot, Fred Smith,
    Knight, Bezoes, and probably any superstar you know
    all subscribe to do what others felt was wrong.
    
    And in every case, probably something that was not
    considered achievable. In other words, the very
    opposite of conventional wisdom.
    
    That same conventional wisdom that is preached in our
    schools. And we wonder why we're not more successful!
    Why our children are not high achievers!
    
    We wonder why kids are so ill-prepared for life! We
    wonder why there are so many dufuses! (I'll write a
    great deal about dufuses in future issues).
    
    Wouldn't you like to have some chances back again?
    
    The things you didn't do.
    
    And you say you can't. Why?
    
    Because of your responsibilities, family, kids, etc.
    Because others say so? Because time has passed you by?
    Because you are too old now?
    
    Because you don't have the energy any more, or even
    because you're too young? Because! Because! Because!
    Conventional wisdom says you can't, that's why!
    
    Colonel Sanders was 65 years old when he decided to
    sell fried chicken in a cardboard box. Grandma Moses
    was in her 80's when she decided to paint.
    
    How old are you? Is your idea any more funky than
    Sanders? Grandma Moses'? Is your idea any stranger
    than Ross Perot's idea to build a company that could
    outsell IBM at what they did better than anyone in the
    world? Cheaper? Starting with $1,000?
    
    Or what about a teenage Bill Gates wanting a computer
    in every U.S. home! I don't think so!
    
    Who's kidding who?
    
    What about the proliferation of dot.com companies, my
    own included - http://3Clix.com! (Click here and see) 
    There are literally thousands of dot.coms founded by
    20-year-old kids to senior citizens. Think about the
    following: In 1994 there were virtually no dot.coms.
    
    In 1999 over 300 dot.coms had IPO's for a market
    capitalization of a trillion dollars; and it's
    estimated in 2000/2001 over 900 dot.coms will come to
    market.
    
    The 294 companies doing the most business on the
    internet have an average market cap of $18 billion.
    That's 30 times the average NASDAQ non-dot.com
    company's market cap! It's a changed world! Are you
    changing?
    
    If you never read another "Money Messiah" Quantum Leap
    Advantage Internet Newsletter or never attend one of
    my seminars then only follow this simple precept for
    super success:
    
    Conventional Wisdom is Almost Always Wrong.
    
    You will leave your progeny and/or family a much
    larger estate (if that's important to you). Forget
    leaving money. You'll have a much fuller life because
    money allows you choices.
    
    If you think money doesn't buy happiness, you don't
    know where to shop. (Linda Peñña)
    
    As an aside, at one time in my life, I was going to
    leave all my money to The Society for the Prevention
    of Cruelty to Animals. But I let conventional wisdom
    change my mind. We are all susceptible.
    
    And remember, I said conventional wisdom was almost
    always wrong! Needless to say, my kids support
    conventional wisdom here!
    
    To Your Quantum Leap,
    Daniel S. Peñña, Sr.
    
    P.S. People often ask me to reveal the "Secrets" of
    what really makes a super successful, high performance
    person. There are no secrets that I know. On these
    pages I will give you the truths (albeit brutal
    sometimes) about making a lot of money. Not the half
    truths, misinformation, and B.S. you've already heard
    ad nauseam. I want to save you from making a lot of
    mistakes. Mistakes I've personally made.
    
    P.P.S. Before you buy any self-help book, audio or
    video tape, or put your butt into a seminar seat, ask
    yourself "Is this person where I want to be? Has he
    'been there, done that' in a major league way? Would I
    want him as my mentor? Do I really respect his
    business acumen? Does he have world-class credentials?
    Or did he make his money selling as a seminar guru?" 
    



    Writer's Resource Box:
    Mr. Peña turned $820 into $400 million market-valued
    energy company in 8 short years! Now he's coaching
    others how to duplicate his success. Visit:
    http://www.danpena.com/docs/products.php




    More Articles Written by Daniel S. Peñña, Sr

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