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How-To Become an Intrepreneur
Copyright 2004, Robin Porter
Intrepreneur (intrupru'nur, n.) One who organizes an
Internet Venture and assumes the risks for it;
risk-taking businessperson: someone who sets up
and finances new Internet enterprises to make a
profit.
Don't look for it in your dictionary, it ain't there. It's just
my definition of the new breed of Internet Entrepreneur.
So what does it take to become a successful 'Intrepreneur'?
Just what are those specific qualities you will need to develop.
Be a fast mover
The Internet moves at light speed - well almost! New ideas and
trends develop and take hold quickly, so you need to 'keep your
wits about you' to keep up! Make sure you're up date on the
latest trends and technologies - there's no prizes for the
Tortoise in this race!
Be an ideas person - think laterally!
Revenue models are inherently more complex than with bricks and
mortar businesses. There's many sides to cash generation on the
Net - direct sales, affiliate marketing, back end sales, joint
ventures, online advertising. Be creative when designing your
revenue streams!
Stay 'in tune' with your markets
The Net is a great leveler! As one 'Intrepreneur' found out
when he sold his business - then bought it back - you have many
advantages over larger, corporate businesses. Stay in touch with
your customers - their needs and the demands of the marketplace
- then implement changes to your business quickly. This way you
'steal the advantage' from the big boys. You may not have the
bulging bank account, but you can make sure you spend wisely.
Roll up your sleeves and get your hands dirty!
To find out what people really want, you have to get among them.
Talk to them and get amongst them - in the forums and chatrooms.
Find out what they want - what will make their life easier. Then
work out how to give it to them.
Never - ever - stop learning
As MJ, a multi millionaire Intrepreneur, told me, 'You have to
get a doctorate from Toilet University!'.
Keep reading, keep learning. It has a cumulative effect - it all
adds up. Sooner or later all that information that you've read,
stored in your subconscious, will combine to create a killer
idea - the type that bubbles up to the surface as if from
nowhere.
Read about new technologies and trends, read about successful
businesses, and read motivational and self help material to
keep you going.
Develop the right attitude
Positivity leads to creativity which leads to ideas which leads
to profits which gives you a great attitude which leads to
positivity which leads to . . .
. . and so on! A vicious circle - but you can make it work to
your advantage!
Take action - and keep going
Successful Intrepreneurs take action. And never give up. Edison
is remembered for inventing the lightbulb - not his thousands
of failed attempts.
Like any good sailor, you must take action and set sail - adjust
your course from time to time to take account of the weather,
check your compass now and again to make sure you're still on
course - and eventually you'll get to your destination.
Get started! The journey of a 1000 miles begins with one step.
Start moving. Now.
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Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
