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Dick Pennington, invites you to reprint this article in your publication, ezine, or on your website.

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    Expand Your Sales Potential Using Affiliate Programs
    Copyright © 2005, Dick Pennington

    What could be better than exceeding your personal sales goals for 
    a given month or year? How about doubling, tripling or even more 
    of you sales goal for the month? This is exactly what affiliates 
    can do for you. The amount of growth potential through affiliates 
    is unlimited; the more affiliates you have the more money you can 
    make, after all, if Sam Walton tried to run every Wal-Mart store, 
    he obviously wouldn’t be very successful. You must realize that 
    for maximum growth you cannot do it alone. Think of the success 
    of companies such as Avon or Home Interiors. Their success is 
    based on two things; a great product and excellent affiliate 
    programs.
    
    To attract affiliates to your company you should make it worth 
    their time. Offering one percent of sales, is not an attractive 
    offer, the higher the commission that you are able to offer your 
    affiliates the more affiliates will be tempted to join your team. 
    You should also provide your affiliates with the tools that they 
    will need to successfully market your product such as banner ads, 
    articles, and anything else that will help them to better market 
    the product. You should provide the affiliates with updated 
    product information through newsletters, new promotional 
    campaigns and other things to motivate and inform the affiliates.
    
    You can choose to run your affiliate program in a few different 
    ways, both of which are beneficial to your business. A one-tier 
    affiliate program allows you to generally offer a larger 
    commission and pays on one level. The affiliate will receive a 
    predetermined amount for each sale. Using a two-tier affiliate 
    program, affiliates are paid on two different levels. This is 
    done by allowing the affiliates to recruit others to sell under 
    them. In this situation, the top level affiliate would receive 
    a slightly larger commission than the recruit or second level 
    affiliate. For example if the top level seller makes 20% of 
    the sale, then she/he would make 15% giving the second level 
    affiliate the 5%.
    
    Setting up the affiliate program can also be done in two 
    different ways. One way is to do it yourself through an affiliate 
    tracking software. This software will provide you with a way to 
    track affiliate sales as well as allow the affiliates to view 
    their progress. The downside to this option is that you are 
    responsible for making payments. You can also choose to hire an 
    affiliate tracking company to do all the work for you. These 
    companies will allow the use of credit cards and completely run 
    the affiliate program from billing customers, paying affiliates, 
    and also pay you. This is a great option for the busy business 
    owner or the beginning business owner and it is affordable as 
    most affiliate tracking companies charge a small one time fee. 
    However you choose to run your affiliate program it is sure to 
    increase profits for your business. 
    



    Writer's Resource Box:
    Dick Pennington can help YOU
    start your own profitable business on the Internet
    within the next 24 hours... To learn more, visit:
    http://www.dickpennington.com/




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