To help make your online business a successful venture you need 
to take advantage of targeted advertising as frequently as 
possible. Targeted advertising means that you are advertising 
primarily to those who may actually purchase your product or 
service. This means that instead of spending your advertising 
dollars on trying to reach everyone, you only reach those that 
may already be interested in what you have to offer. One way to 
achieve targeted advertising is to use free reprint articles or 
custom written articles that will ultimately reach your targeted 
audience. 

There are numerous examples of targeted advertising. One example 
would be that children’s toys are advertised on television during 
Saturday morning cartoon instead of during episodes of the 
People’s Court or Judge Judy. You will also see ads targeted at 
men and women. For example, men’s products are heavily advertised 
during sports shows such as football and NASCAR. Yet another 
example is that the Wall Street Journal carries different 
advertisements in it, than does the National Enquirer, because 
these two publications usually reach very different audiences. 
These are just some generalized examples of what is meant when 
I talk of targeted advertising. 

Why have advertisers been doing this for years? Because it is 
shown to be effective and cost efficient. It would be silly to 
advertise children’s toys during the overnight hours when most 
of the children are sleeping. It would also not make sense to 
advertise products targeted towards senior citizens during 
cartoons. Advertisers want to advertise to those who may actually 
have an interest in their product or service. Billboards have 
long shown to be very ineffective and expensive. A billboard 
advertises to everyone that drives by it instead of focusing 
on a target audience. 

How does all this apply to your online business? You need to 
start hitting your targeted audience with your advertising. One 
easy, effective, and inexpensive method of doing this is through 
free reprint articles. Free reprint articles are articles that 
you write and then have distributed in ezines and newsletters. 
You write the article offering information that the reader will 
find useful or entertaining, and the hope is that the reader will 
then use the authors text box at the bottom of the article to 
visit your website. A distribution service can help you get one 
of these free reprint articles placed into dozens of ezines and 
newsletters if the article is well written. You will include a 
small text box at the bottom that offers information about 
yourself and a link back to your online business website. 

These free reprint articles will go out to all of these ezines 
and newsletters and the publisher of each of those will decide 
whether or not to use your article. This is where the targeted 
marketing comes into play. A publisher will determine if the 
article is relevant to his or her subscribers. If the publisher 
decides that it is relevant, the publisher will include it in 
their next publication. For example, lets say that your online 
business deals with pet care and you write an article about the 
best diet for a certain breed of pet. This will not be picked up 
by a computer technology publisher, but will be picked up by all 
of the publications that have to deal with pets and animals. This 
is a very easy way to reach your targeted audience. It is also 
relatively cheap considering that all you have to pay for is the 
distribution service if you write the article yourself. 

Some people do not feel comfortable with their own writing or 
simply do not have the time or energy to do the writing. If you 
are one of these people there are always ghostwriters for hire 
who will do the work for you. You can then publish this work as 
your own, with your information in the text box and the link back 
to your online business. Ghostwriters know that you will be 
placing your name or a pen name in the article as the author, and 
they agree to surrender to their client’s any and all copyrights 
to the article. 

If you want to reach your targeted audience in an easy, 
inexpensive, and effective manner then consider the use of the 
free reprint articles to reach your potential customers. Whether 
you write the articles yourself or pay a ghostwriter it will 
be a worthwhile investment. Even paying a ghostwriter and the 
distribution service, you will still be getting more bang for 
your buck than if you were to simply place an ad that is targeted 
to everyone. Remember, these ezines and newsletters that carry 
your articles will be going to people who are already interested 
in the topic that you deal with. Get started today and watch the 
new customers roll in.  

Trey Pennewell is a ghost writer at http://thePhantomWriters.com.
On September 14, 2005, TPW had more than 50 Pre-Written ghosted 
articles available for purchase on a wide variety of topics. 
Custom ghost writing is also available. Our Article Distribution 
Service can distribute your free reprint articles to more than 
18,000 publishers and webmasters. Despite what one of our 
competitors wants you to believe, our Distribution Service can 
Target your articles to more than 46 different topics (not nine).
http://thephantomwriters.com/x.pl/tpw/info/faq/32.html