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Bill Platt of the Phantom Writers, invites you to reprint this article in your print publication, ezine, or on your website. This is a Free-Reprint article. The only requirements for publishing this article are:

  • You must leave the article and resource box unedited. You are not allowed to change our recommendations, nor are you allowed to change the context of the article.
  • You may not use this article in UCE (Unsolicited Commercial Email). Email distribution of this article MUST be opt-in email only.
  • You must forward a copy of the ezine or newsletter that contains the article inside to the author at: bplatt@thephantomwriters.com.
  • If you post this article on a website, you MUST set any URL's in the body of the article and most especially in the Author's Resource Box as hyperlinks. You must also send us a copy of the URL where you have posted this article.
  • If you find any of the rules to be unsavory or unacceptable, please do not publish this article. While we are happy to make the content available to you for your own use, we must insist on having our rules and *Terms of Reprint* honored in full.

    Thank you for adhering to these four very simple rules.
    The Five Most Powerful Forms of Internet Advertising
    Copyright 2004, Bill Platt

    Webmasters and Entrepreneurs around the world are beginning to 
    learn first-hand the long-term value of using Promotional Ezine 
    Articles to promote their businesses in the online environment. 
    
    When you are promoting your website, there are five methods 
    that clearly occupy the top five positions in the ratings for 
    effectiveness. These methods are not listed in the order of 
    effectiveness, but rather in the order needed to share my story:
    
    - Search Engine Listings
    - Pay-Per-Click Search Engine Listings
    - Website Advertising
    - Ezine Advertising
    - Free-Reprint Promotional Articles
    
    
    SEARCH ENGINE LISTINGS
    
    To get listed in the search engines does not have to cost you 
    money. I use Free Web Submission ( http://freewebsubmission.com )
    for my own search engine submissions. This tool is provided for 
    us by Jayde Online, Inc. 
    
    Although their software submits only to the top 20 spider 
    search engines, it does provide direct links to the top 50 
    spider search engines.
    
    
    PAY-PER-CLICK SEARCH ENGINE LISTINGS
    
    Overture ( http://overture.com ) is the largest of all of the
    Pay-Per-Click providers. Google Adwords is another one of the
    most powerful PPC providers ( https://adwords.google.com ).
    
    With PPCSE's, you buy keywords or keyword phrases from the 
    provider. When your purchased keywords are placed into the 
    search engine query, your ad will appear in the paid listings 
    next to the global results. 
    
    With all systems, you only pay a fee if someone clicks your 
    link to visit your website. Google Adwords adds tougher criteria 
    to the basic model. Their software determines your CTR (click 
    through rate) to make sure your advertisement is living up to 
    the Adwords Display-to-CTR recommended ratio.
    
    In addition, with Google Adwords, your purchased keywords must 
    be relevent to your offerings.
    
    
    WEBSITE ADVERTISING
    
    Most content driven websites offer advertising on their site. 
    Some sites offer their advertising at very reasonable rates, 
    while others offer ad rates that make them viable advertising 
    possibilities for only the largest businesses.
    
    You should always select a website for your advertising where 
    you suspect people in your potential marketplace actually visit. 
    
    For example, with my business, writers are the people who buy 
    my services. So, I spend most of my advertising dollars to reach 
    writers. One of my most effective advertising outlets I use is a 
    site called Sell Writing Online at: http://sellwritingonline.com/
    Another site I advertise on is Lyons International at:
    http://www.lyonsinternational.com/
    
    
    EZINE ADVERTISING
    
    When you advertise in ezines (online newsletters), you run into 
    the same factors that you do with website advertising. Some have 
    high ad rates, while others do not. Some have high readership, 
    and some do not. And all of them target a certain segment of 
    our population. 
    
    When shopping ezines to advertise in, you should always target 
    the readers you hope to attract to your business. You should 
    also make sure that the cost of advertising is within your 
    budget and reaches the number of people that is needed to keep 
    your advertising cost-effective. 
    
    Generally, ezine advertising rates run in the range of $8 to 
    $18 per CPM. CPM is a publishers term that tells the Cost Per 
    Thousand subscribers. If a e-zine charges $8 per CPM and has
    700,000 subscribers, then your cost to have your advertisement 
    sent to the whole list will run you a cool $5600 --- 700 x $8.
    
    
    FREE-REPRINT PROMOTIONAL ARTICLES
    
    Now, imagine if you could get your ad into dozens of ezines, 
    and imagine that you could do so for far less than the $5600 
    in our example. 
    
    By using Free-Reprint Articles as a tool to promote your 
    business you will begin to see your Classified Ad / Resource Box 
    in the reading sections of ezines of all shapes and sizes... and 
    all of your articles will appear in the ezines that most likely 
    will target your potential customers.
    
    With a free-reprint article, you are doing the publishers a 
    favor by giving them quality reading materials that they can 
    share with their readers. At the end of each article is what 
    is called a "Resource Box". This resource box is like a short 
    "About the Author" piece that resembles a short classified ad. 
    As a general rule, the resource box should be limited to 6 lines 
    by 65 characters. By limiting the size of the resource box, the 
    writer is increasing his or her chance to see his or her article 
    in print.
    
    When you write articles that are consistent with the topics that 
    your potential clientele will read, you are able to consistently 
    target the people you need to reach with your advertising. 
    
    
    SAVE THOUSANDS OF DOLLARS WITH PROMOTIONAL ARTICLES
    
    I have personally used Free-Reprint Promotional Articles for the 
    promotion of my own business for the last two and a half years 
    consistently, and for the past five years on an intermitant 
    basis.
    
    My articles and the articles that I have distributed for my 
    clients have appeared thousands of smaller ezines which offer 
    inexpensive advertising and in hundreds of ezines which charge 
    thousands of dollars for advertising. As a bonus, our articles 
    are reprinted on thousands of websites of all shapes and sizes.
    
    With just my own articles, if you were to count up the 
    advertising fees for the publications and the websites that 
    have published my articles, you would be able to see for 
    yourself that I have gotten tens of thousands of dollars in 
    free advertising in exchange for the small amount of time I 
    had invested in creating and distributing my articles. 
    
    Whether you write your own articles or pay a ghostwriter to 
    write your articles for you, the combined cost of creating 
    and distributing your article is far less than the value of 
    advertising that you will receive in exchange for the reprint 
    use of your article. 
    
    As a general rule, by using free-reprint articles to promote 
    your business, you can expect to gain $100 worth of free 
    advertising for every dollar you spend to create and distribute 
    your articles.
    
    
    IN CONCLUSION
    
    No other form of web advertising offers so much bang for the 
    buck as does using free reprint promotional articles. The value 
    gained from free reprint articles is big, and it is long-term. 
    I wrote my first promotional article in 1999 --- it is still 
    being published today on a regular basis. 
    
    With all other forms of advertising, you pay once and get 
    immediate results. Once your dollar is spent, you will never 
    earn any more value from that dollar --- it is long gone. With 
    reprint articles, your dollar will deliver results to you time 
    and time again.
    
    The question I have for you is this. If you are not using free 
    reprint articles to promote your business, then why aren't you? 
    

    Bill Platt owns http://thePhantomWriters.com . Do you need free content for your website or ezine? Our archives deliver more than 500 free-reprint articles available for your use. http://content.thePhantomWriters.com . Do you write your own articles? Let us distribute them for you to our network of 6000+ publishers & webmasters http://thePhantomWriters.com/distribution




    More Articles Written by Bill Platt

    Notice: thePhantomWriters.com / Article-Distribution.com played no part in creating this content.

    Our client has purchased thePhantomWriters.com / Article-Distribution.com Distribution Services, and we have distributed this article to over 6,000 publishers and webmasters. As part of this service, we offer this page and the Copy-and-Paste version of this article on autoresponder.



    Are you curious about where this article has been published? This article was first distributed on:
    Wed Jul 14 21:28:33 EDT 2004


    Check out these links to get a real good idea. Keep in mind that these links will only show those websites who have posted the article and have been submitted the page to the respective search engines.
  • Google Results
  • All the Web Results
  • AltaVista Results
  • Yahoo! Results
  • Scrub the Web Results
  • Lycos Results
  • Wind Seek Results


  • The article on this page is Copyright © 2004, Bill Platt
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