In Business Since 2001 We accept Paypal
Home Article Directory
More from Bill Platt
"Bill Platt for Book Authors" Youtube Channel
Training for Book Authors
Other Resources for Book Authors & Publishers
FictionPlots.com (350+ Plots & counting)
Please Support Our Advertisers

 
D9 Hosting


A Webmaster's Toolkit and Tricks

Copyright (c) 2004-2021

If you own a website, operate or run a website, or you’re a webmaster, this article is for you. A successful website is created and managed by a person with an effective toolkit who knows how to use each tool. There are a huge amount of software applications out there for people to use for creating, building, coding and running websites. Here are the ones you’ll find in my tool box. I’ve been using these for many years and have had wonderful success with each one of them.

As a bonus, I am going to include a few tricks for some of the tools that may be of interest to you. (These ‘tricks’ are for pc users only.)


** Toolkit Item 1 – Dreamweaver **

I have a client who owns and runs a small business website and who has been using Microsoft Frontpage since he started. He is not a programmer or Web designer and has been very frustrated managing his website. Frontpage adds strange html code behind the scenes that takes control away from the user and often produces undesirable results. I suggested that he try Macromedia’s Dreamweaver, which is the software I have been using for many years. It’s excellent and does exactly what you want, does not add extraneous code and makes the life of a webmaster a breeze. After playing with it for a while, my client thanked me profusely for suggesting it. Get it at http://www.macromedia.com.

Dreamweaver Trick:

To make a global change in your website, that is, change some specific text or html code on every page in your site, here’s what you do: In your top menu bar, choose ‘Edit’ > ‘Find and Replace . . .’. In the dialog box that pops up, choose ‘Entire Local Site’ in the top dropdown box labeled ‘Find In’. This will allow you to make a global change. Also, note the other choices in the dropdown box. Using this feature will save you lots of time.

Dreamweaver Trick:

Did you know Dreamweaver has a ‘Check Spelling’ feature? If not, go to the top menu bar and click on ‘Text’ and then choose ‘Check Spelling’ at the bottom of the menu. Or you could simply use your ‘Shift’ F7 keys.


** Toolkit Item 2 – Photoshop **

Since images on the Web are both illustrations and photos, Adobe’s Photoshop is hands-down the best choice for graphics manipulation for a webmaster. It has a little bit of a learning curve, but well worth it if you want to include awesome graphics on your website. It allows you to create buttons, borders, shapes, symbols and of course, it allows you to change, alter, edit and improve any kind of digital photograph. Get it at http://www.adobe.com.

Photoshop Trick:

The Web allows two main graphics file formats, .jpg and .gif. Therefore, any image you plan to use on your website needs to end in one of these two extensions. (The Web allows the .png extension too, but you ought to use either .jpg or .gifs only). So, whenever you plan to use a graphic on your website that you created or edited in Photoshop, you need to save it as one of these two file extensions. And you also want your images to be optimized so they are not large causing long download times for your site visitors. Do this by going to your top menu bar and choosing ‘File’ > “Save for the Web . . .’. You will then be able to choose .gif or .jpg in the top right of the dialog box that opens up. You’ll also be able to see 1, 2, or 4 versions for the same image, optimized in different ways and having different sizes for you to choose. Always use this tool in Photoshop for Web graphics.

Photoshop Trick:

Want to create soft, almost rounded edges on your rectangular images? Here’s what you do: In your vertical ‘Tools’ window in Photoshop, choose the top left tool called ‘Rectangular Marquee Tool’. Then click and drag your mouse on your image to make a rectangle that is 5 to 10 pixels smaller than your actual image. Make sure that it is equidistant on all four sides. Then go to your menu bar and choose ‘Select’ > ‘Inverse’. This chooses (or selects) everything outside the rectangle you just made. Finally, go to your menu bar and choose ‘Filter’ > ‘Blur’ > ‘Gaussian Blur’ and type 1-5 pixels in the dialog box. That’s it, and now your image will have soft edges.


** Toolkit Item 3 – WS FTP **

This is a great tool for moving your files back and forth from your pc to your server. Dreamweaver has a feature that allows you to connect directly to your server to download and upload html files and images for your website. But I prefer to have more control over moving files back and forth from my local pc to my server that houses my website. Therefore, I use WS FTP (FTP stands for File Transfer Protocol). This tool enables me to move my files with ease and with complete control. Get it at http://www.tucows.com.

FTP Trick:

This is more of a suggestion than a trick. To make changes in your html files, always download the latest file(s) from your website’s server down to your local machine first. Then make your changes, edits or updates, save your work, and upload the file(s) back to your server. In other words, do your entire html editing on your local machine and upload the latest version after your editing back to your live server. Try to avoid editing files directly on your server. This methodology will help ensure that your site visitors don’t see files ‘in progress’ or errors.


** Toolkit Item 4 – WebTrends **

This tool is vital for anyone wishing to conduct intelligent e-
marketing campaigns and has interest in improving one’s website. It allows you to analyze your website statistics. It tells you how many people visited your site, how they got there, where they went once they arrived and a huge amount of other critical data. Get it at http://www.webtrends.com.


** Toolkit Item 5 – WebPosition Gold **

If you want to know how your website is ranking in the search engines, this tool is a must have. It allows you to set up a profile for your website asking you to enter keyword phrases and choose search engines. By running the program after you complete your profile, it will tell you where you rank for each engine for each keyword phrase. If you find that you’re not ranking well, you can make changes to your website and run the program again in a few days or weeks to determine if your rankings have improved. Get it at http://www.webposition-gold-2.net.


If you purchase these tools and learn to use them properly, you’ll have everything you need to create and manage a website. Your toolkit will be complete. I am sure there are other great tools out there, but these are the ones I use, (and I have no affiliation with any of these companies). I’ve found them to be extremely helpful. Another webmaster ‘trick’ I use is to utilize great websites that contain excellent tips, tricks and resources for creating and managing websites. Below is a partial list of the websites I visit regularly.


* Webmonkey – http://www.webmonkey.com

* HTML Goodies - http://www.htmlgoodies.com

* World Wide Web Consortium - http://www.w3c.org

* Webmaster Directory - http://www.webdevsites.com

* Free HTML Validator - http://www.feedvalidator.org

* Webmaster resources from Webmaster Toolkit. - http://www.webmaster-toolkit.com

* Webmaster.org - http://www.webmaster.org

* The Webmaster's Reference Library - http://www.webreference.com

* SitePoint : New Articles, for Web Developers and Designers - http://www.sitepoint.com

* Webmaster's Color Lab - http://www.visibone.com/colorlab

* SiteProNews - http://www.sitepronews.com

* Webmaster Tool Collection - http://www.webmaster-tool-collection.com




About The Author: Shop Amazon - Top Gift Ideas
Jason O'Connor is president of Oak Web Works (http://www.oakwebworks.com) where you can get a free webmaster newsletter and he also runs Sports & Broadway Tickets (http://www.bestshowticketslasvegas.com).

VOTE ON THIS ARTICLE
Needs Work >> 0 - 1 - 2 - 3 - 4 - 5 << Excellent Article

Tell our authors what you think about their article.



Top-Level Category: Articles

10 Most Recent Articles Written by Jason OConnor

How to Plan and Make a Website's Navigation Bar
Written by: Jason OConnor | Distributed: 2009-12-30 | Word Count: 841 | Page Views: 3464 | Votes: 4 | Rating: 1.50
The Web is interactive. As a visitor, you get to determine where you go and what you see. One of the most important features of every website is its navigation, and its navigation that gives the controls to the visitor.

Everything You Need To Know To Get Your Idea On The Web
Written by: Jason OConnor | Distributed: 2009-12-30 | Word Count: 1715 | Page Views: 3389 | Votes: 7 | Rating: 1.00
If you want to get online and are wondering, "How can I get my idea live on the Web in the form of a website?" you have three choices: hire a Web vendor such as a Web designer to make it for you, use an online template-based turnkey service or make it yourself from scratch. This article is specifically for the Web novice that simply needs a place to begin.

Top Ten Ways to Use Twitter for Marketing
Written by: Jason OConnor | Distributed: 2009-10-27 | Word Count: 1052 | Page Views: 2358 | Votes: 5 | Rating: 2.80
Like anything, and this is especially true of working with social media, the more you give, the more you get. In other words, the more often you tweet the more activity you'll generate. Some suggest that you tweet a few times a day, every day. Not every tweet needs to be profound. But they should all be useful.

How A Blog Can Seriously Help Your Business
Written by: Jason OConnor | Distributed: 2009-10-22 | Word Count: 1213 | Page Views: 2610 | Votes: 3 | Rating: 2.00
If your business website doesn't have a blog, get one. A blog, if done right, can act as a direct and indirect mechanism that brings large amounts of qualified visitors to your site, many of whom may become customers.

How to Create a Bad Website and Frustrate Your Visitors
Written by: Jason OConnor | Distributed: 2009-02-24 | Word Count: 1018 | Page Views: 2868 | Votes: 10 | Rating: 3.00
If you're a sadistic kind of webmaster or website owner and have a burning desire to royally frustrate and anger your site visitors each and every time they visit your site, these three lists are just for you. If you want to have a terrible website that looks bad, works horribly and breaks fundamental marketing rules, read on.

Top 5 Ways To Use Web 20 for Web Marketing
Written by: Jason OConnor | Distributed: 2008-09-08 | Word Count: 1387 | Page Views: 2973 | Votes: 7 | Rating: 1.57
Web 2.0 and Web marketing is a match made in heaven. There are many ways to create traffic to your website using the power of Web 2.0. Below I am going to examine what I consider to be the top five.

Top Six Internal Linking Tactics To Get Top Google Rankings
Written by: Jason OConnor | Distributed: 2008-09-04 | Word Count: 1386 | Page Views: 2745 | Votes: 6 | Rating: 1.83
If you own or run a website and are not following these six tactics for properly linking your website together then you're losing Google traffic as you read this.

How to Make Your Website Sticky
Written by: Jason OConnor | Distributed: 2008-09-02 | Word Count: 502 | Page Views: 3077 | Votes: 5 | Rating: 1.20
Getting people to visit the first time is less than half the battle. You'll need them to remain on the site long enough to take an action that benefits your business for the site to be effective. A site that gets people to stay there once they’ve arrived is called 'sticky.'

How To Become A Web Expert Without Spending A Dime
Written by: Jason OConnor | Distributed: 2007-05-10 | Word Count: 1392 | Page Views: 4510 | Votes: 8 | Rating: 2.25
Imagine you're a master at making money online, that you're passionate, and excited during almost every hour you spend working. Visualize people coming to YOU for answers to their most important Web-related questions. Envision emails and phone calls flooding in every day with eager, prospective customers. Read on to learn the secret to achieving all of this.

Learn The Secret To Becoming An Expert At Anything
Written by: Jason OConnor | Distributed: 2007-05-09 | Word Count: 930 | Page Views: 4010 | Votes: 6 | Rating: 3.33
What happens when you step off the edge of a thirty story building's rooftop with nothing to keep you in the air? Gravity drops you like a rock. It's an immutable law. This law will never be broken. Here's another one. Energy can't be created or destroyed; it may be transformed from one form to another, but the total amount of energy can never change. You may be wondering what this has to do with becoming an expert at something. Read on, you'll begin to see what I'm getting at here.

All of Author's Articles on this site:

Most Recent "" Articles

Ann Arbor, MI Offers A Lot Of Year-Around Family Fun
Written by: Jeb Maxwell | Distributed: 2010-01-20 | Word Count: 595 | Page Views: 3659 | Votes: 8 | Rating: 1.25
Ann Arbor, Michigan is the home of the University of Michigan, a leading institution of higher education. Ann Arbor is a wonderful place to visit. The University is co-mingled with the city and greatly expands the cultural places and events available in the area.

Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF | Distributed: 2008-02-20 | Word Count: 486 | Page Views: 5071 | Votes: 11 | Rating: 2.09
Dads everywhere have Sonora Smart Dodd to thank for getting Father's Day started. In 1909, Sonora sat in a church in Spokane, Washington listening to a sermon expounding on the virtues of motherhood. But, as she sat there, she thought about how special her own father was since it was he who raised her after the death of her mother.

Finding the Adventure in Travel Again
Written by: Helen Bergstein | Distributed: 2006-05-11 | Word Count: 718 | Page Views: 3766 | Votes: 14 | Rating: 2.64
If you want to experience adventure at every level of your next trip, you need to go beyond the usual resorts and places to stay. If you're like most travelers, personal safety remains a priority, especially in today's world. A growing number of savvy travelers have found the perfect balance between adventure and comfort.

7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin | Distributed: 2006-05-11 | Word Count: 563 | Page Views: 4685 | Votes: 11 | Rating: 1.36
If you want to have a party that everyone will be talking about for days and years later, hire a good DJ to run your music and light show. Hiring a DJ can actually be fun. Just follow these simple tips, and you are sure to have a fabulous DJ for your party.

Building your Credit to get a Mortgage
Written by: Kamau Austin | Distributed: 2006-05-11 | Word Count: 840 | Page Views: 4721 | Votes: 11 | Rating: 2.09
You are thinking about purchasing real estate. However, you are not sure if your credit is good enough to get a mortgage. There are things that you can do to build your credit so that it is worthy of any mortgage that may interest you.

1569 Unique Ways To Get A Free Lunch
Written by: Steve Robichaud | Distributed: 2006-05-07 | Word Count: 0 | Page Views: 2881 | Votes: 3 | Rating: 0.33
Everywhere you turn - T.V., Radio, magazines, or the Internet, someone is talking about government grants. What's the real story? Does the government give away real money, to ordinary people, to use for whatever they want? Let's take a closer look:

Don't Wait to Start Your Marketing Strategy
Written by: Jo Fulkerson | Distributed: 2006-05-07 | Word Count: 0 | Page Views: 3203 | Votes: 3 | Rating: 0.33
Your novel is finished, you’ve had it edited by a professional Editor, and you’ve done the rewrites. What? You haven’t had an editor edit your work yet? This is a must. There are many editors advertising in Writer’s Digest.

NEVER Reply to an eGroup Post!
Written by: BIG Mike McDaniel | Distributed: 2006-05-07 | Word Count: 0 | Page Views: 4403 | Votes: 3 | Rating: 0.33
eGroups are collections of people subscribed to a common (discussion list) address. When one member sends an eMail message to the eGroup address, it is automatically sent to everyone else on the list. As subscribers open and read their eMail, discussion threads take shape with additional posts and replies. The attraction of eGroups is the ability to join in at your convenience as opposed to the confinement of live chat rooms.

Reasons behind Shoulder Pain
Written by: Jessica Horowitz | Distributed: 2006-05-07 | Word Count: 0 | Page Views: 4268 | Votes: 3 | Rating: 0.33
Pain between the shoulder blades, or any pain for that matter, is your body's way of notifying you that something is amiss. You should never ignore it and hope it will *go away by itself*. There are a multitude of possible causes of pain between the shoulder blades. We'll discuss common ones in this article and start with the most serious conditions first:

Effective Managers Need To Coach
Written by: Wendy Hearn | Distributed: 2006-05-07 | Word Count: 0 | Page Views: 3774 | Votes: 4 | Rating: 0.75
Bearing in mind the fast pace of business today and the need to stay competitive, it's essential that managers should be effective. They need to be especially effective with their people and this requires learning to coach. For most managers, coaching has been added to their role anyway, but the majority haven't received any training in coaching skills.

Most Viewed "" Articles

TAKING RESPONSIBILITY - LIFE'S BIGGEST QUESTION
Written by: Richard Sparky Bryan | Distributed: 2006-05-07 | Word Count: 0 | Page Views: 13154 | Votes: 3 | Rating: 0.33
When did Americans stop taking responsibility for their own actions? My friend agreed that the slide began in the late 1960's with the growth of the drug culture. But he was quick to emphasize that although the sixties began the slide, the real sharp slope did not arrive until the 1990's. Along about 1993, the slide began to sharpen. It was not until early 1998 that the slope became a steep cliff.

High Thread Count Bed Sheets. How Many Threads Does A Bed Sheet Need?
Written by: Liz Beresford | Distributed: 2004-09-14 | Word Count: 0 | Page Views: 5769 | Votes: 3 | Rating: 0.33
High thread count bed sheets, often called percale, are much advertised, but what exactly does 'high thread' count mean? You know that it means quality and comfort, but do you know why? It used to be considered good to have thread count of 180-200 but thread counts of up to 1000 are advertised these days.. So what is going on? Does high thread count always mean better quality? Is there an optimum thread count, and if so what is it?

Muzzling the Motor Mouths: Silence Workplace Windbags
Written by: Bill Lampton Ph.D. | Distributed: 2005-12-01 | Word Count: 0 | Page Views: 5595 | Votes: 4 | Rating: 0.50
During my twenty-three years in management, I dealt with blabbermouths frequently, so for the last ten years I have advised clients on how to silence the workplace windbags. Here are my suggestions for muzzling the motor mouths:

Better Than Botox is there a Safer Substitute?
Written by: Kamau Austin | Distributed: 2005-09-08 | Word Count: 0 | Page Views: 5493 | Votes: 3 | Rating: 0.33
Women since time immemorial have always looked for ways to enhance and prolong their beauty. This of course becomes more difficult as they age.

Transform Your Work Area into a Homey Environment
Written by: Ted Roberson | Distributed: 2006-02-24 | Word Count: 0 | Page Views: 5355 | Votes: 4 | Rating: 1.25
Nothing enables one to think and work better than a comfortable working environment. Especially if you have a sedentary job, you've got to have little knick knacks around that will enliven your spirits or which you can look at for inspiration or just to zone out in relaxation.

12 Ways to Promote Your Business And Website for Free
Written by: Ivana Katz | Distributed: 2005-03-29 | Word Count: 0 | Page Views: 5229 | Votes: 3 | Rating: 0.33
You are very excited!! You have finally created your own website!! But the trouble is customers aren*t knocking on your website door. Why? The most probable answer is...

Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF | Distributed: 2008-02-20 | Word Count: 486 | Page Views: 5071 | Votes: 11 | Rating: 2.09
Dads everywhere have Sonora Smart Dodd to thank for getting Father's Day started. In 1909, Sonora sat in a church in Spokane, Washington listening to a sermon expounding on the virtues of motherhood. But, as she sat there, she thought about how special her own father was since it was he who raised her after the death of her mother.

Building your Credit to get a Mortgage
Written by: Kamau Austin | Distributed: 2006-05-11 | Word Count: 840 | Page Views: 4721 | Votes: 11 | Rating: 2.09
You are thinking about purchasing real estate. However, you are not sure if your credit is good enough to get a mortgage. There are things that you can do to build your credit so that it is worthy of any mortgage that may interest you.

7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin | Distributed: 2006-05-11 | Word Count: 563 | Page Views: 4685 | Votes: 11 | Rating: 1.36
If you want to have a party that everyone will be talking about for days and years later, hire a good DJ to run your music and light show. Hiring a DJ can actually be fun. Just follow these simple tips, and you are sure to have a fabulous DJ for your party.

Sell Yourself, Not Your Products or Services
Written by: Bill Platt | Distributed: 2004-05-03 | Word Count: 0 | Page Views: 4466 | Votes: 2 | Rating: 0.50
Sell yourself, not your products or services. The point we need to make is that your products and services will change over time as your business adapts to the realities of the marketplace.

Highest Ranked "" Articles

Finding the Adventure in Travel Again
Written by: Helen Bergstein | Distributed: 2006-05-11 | Word Count: 718 | Page Views: 3766 | Votes: 14 | Rating: 2.64
If you want to experience adventure at every level of your next trip, you need to go beyond the usual resorts and places to stay. If you're like most travelers, personal safety remains a priority, especially in today's world. A growing number of savvy travelers have found the perfect balance between adventure and comfort.

Building your Credit to get a Mortgage
Written by: Kamau Austin | Distributed: 2006-05-11 | Word Count: 840 | Page Views: 4721 | Votes: 11 | Rating: 2.09
You are thinking about purchasing real estate. However, you are not sure if your credit is good enough to get a mortgage. There are things that you can do to build your credit so that it is worthy of any mortgage that may interest you.

Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF | Distributed: 2008-02-20 | Word Count: 486 | Page Views: 5071 | Votes: 11 | Rating: 2.09
Dads everywhere have Sonora Smart Dodd to thank for getting Father's Day started. In 1909, Sonora sat in a church in Spokane, Washington listening to a sermon expounding on the virtues of motherhood. But, as she sat there, she thought about how special her own father was since it was he who raised her after the death of her mother.

7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin | Distributed: 2006-05-11 | Word Count: 563 | Page Views: 4685 | Votes: 11 | Rating: 1.36
If you want to have a party that everyone will be talking about for days and years later, hire a good DJ to run your music and light show. Hiring a DJ can actually be fun. Just follow these simple tips, and you are sure to have a fabulous DJ for your party.

Ann Arbor, MI Offers A Lot Of Year-Around Family Fun
Written by: Jeb Maxwell | Distributed: 2010-01-20 | Word Count: 595 | Page Views: 3659 | Votes: 8 | Rating: 1.25
Ann Arbor, Michigan is the home of the University of Michigan, a leading institution of higher education. Ann Arbor is a wonderful place to visit. The University is co-mingled with the city and greatly expands the cultural places and events available in the area.

How to Decorate Your Home on EBay
Written by: Pamela Cole Harris | Distributed: 2005-09-14 | Word Count: 0 | Page Views: 1485 | Votes: 5 | Rating: 1.20
If you are on a budget (and who isn’t?), a wonderful place for find home decorating accessories is auction sites like eBay. But before you go a’baying, here is some advice...

The "Proprietary Blend" Nutritional Supplement
Written by: Will Brink | Distributed: 2006-02-10 | Word Count: 0 | Page Views: 2735 | Votes: 5 | Rating: 0.60
In a nut shell, I went onto cover each of these common marketing terms that are used to sell supplements to unwitting consumers and explained each in detail as to what I view as their common misuse within the market place.

Brink's Unified Theory of Nutrition
Written by: Will Brink | Distributed: 2006-02-24 | Word Count: 0 | Page Views: 1709 | Votes: 5 | Rating: 0.60
Regardless of the topic, a unified theory, seeks to explain seemingly incompatible aspects of various theories. In this article I attempt to unify seemingly incompatible or opposing views regarding nutrition, namely, what is probably the longest running debate in the nutritional sciences: calories vs. macro nutrients.

7 Steps to Successful Telemarketing
Written by: Kamau Austin | Distributed: 2006-05-03 | Word Count: 0 | Page Views: 2381 | Votes: 5 | Rating: 0.40
Telemarketing is not as easy as it looks. Telemarketing involves talking on the phone to someone you do not know and trying to convince them to buy a product, use a service, or sign up for a special offer. Many times, telemarketers fail because they are not doing the job properly.

Offer More Payment Options than your Competition
Written by: Bill Platt | Distributed: 2004-05-03 | Word Count: 0 | Page Views: 2782 | Votes: 5 | Rating: 0.40
In order to be successful online, you must provide your customers many quick and easy ways to pay for your goods and services. It is not enough to ask folks to send a money order or check to your house or place of business. You must do more.











Download an eBook today
 
Directory Navigation
Locate By Category:

ALL Categories
Arts & Crafts
Arts & Entertainment
Automotive
Business - Offline
Business - Online
Career
Computers
Education
Family
Finance
Food & Drink
Health & Wellness
Home & Garden
Humor
Internet
Nature & Pets
Real Estate
Religion
Self Improvement
Shopping
Society
Sports & Recreation
Technology
Travel & Leisure
Uncategorized
World Events
Writing & Speaking

Change Number of Results:
50 - 100 - 200 - 500
Article Reprint Rights
Creative Commons License

This work is
licensed under a
Creative Commons
License


You are not required to show the creative commons license notice when you reprint this work.
Article Statistics
Word Count: 0

Total Views: 1782

Article Rating: 0.50 of 5
Votes Cast: 2

More Articles By Author:



Last Distribution Date:
2005-01-28 02:05:17

Internal ID: #1655





All Articles are Copyright © 2001-2021 of the Defined Authors.

All other material and images on this site are:
Copyright © 2001-2021, ThePhantomWriters.com