How to advertise your business on a webpage for one dollar whilst 
your competitors pay over one million dollars for the same 
privilege.

It's based on the fact that we're all extremely fascinated with 
record setting events and achievements in our world today. The 
fastest, the biggest, the most expensive. All these capture our 
imagination like no other. So yes. Size does matter.

Imagine if you paid a dollar to have your advert placed right 
at the top of a dedicated webpage. A webpage where the only way 
that your ad could change to the next position down would be if 
someone paid double what you paid. And the only way that that 
person's ad could go down one position is if a third person took 
up the top spot by paying exactly double what the second person 
paid. And so on.

Keep doubling the price of the next ad space and you would soon 
reach large amounts of money. Amounts so large that the huge 
publicity associated will lead to huge website visitors to the 
dedicated web page. And that in turn would ensure very large 
numbers of visitors to see your one dollar ad.

Your ad would never get lost in a sea of ads because after around 
twenty purchases, very few organisations would be able to enter 
this exclusive club.

The powerful yet simple concept will produce fantastic publicity 
especially as larger companies begin to get involved and bigger 
sums are spent. If all the ads remain on the dedicated page then 
bingo. Your one dollar ad will be on the same page as a one 
million dollar ad.

This is a very good example of how a wonderfully simple idea 
based on a powerful concept can lead to completely out of 
proportion results. 

Ugo trained and works as an Orthopaedic Surgeon. 
His interests also include entrepreneurship. 
http://www.mostexpensiveinternetad.com/