What you are about to read will change your way of
promoting your products or services. Now that I got your
attention, I will share to you five facts why ezine is the
ultimate promotion tool.
Most of the people that promote a product or service doesn't
make money online. Even if you promote to millions of people
that opt-in on safelists, ffas, or email blasts. Majority of
the times, they will just delete your message and consider
it as junk mail. I have tried them all. There is only one
technique that is very effective "Ezines or Weekly
Newsletter Marketing."
1. An ezine is the perfect way to stay in touch with your
clients and prospects on a regular basis.
Unless you continually follow up with clients and prospects,
they'll soon forget about it. But imagine calling or writing
each and everyone of your clients and prospects every week!
That would be nearly impossible to pull off.
Well, an ezine achieves the same goal. Keeping you on their
radar screens, but in an unobtrusive way. This constant
contact makes these folks more likely to think of YOU, not
someone they heard about yesterday, when they need to hire a
coach.
2. An ezine allows you to effortlessly spread the word about
you and your business.
If you write a decent ezine, your readers will be very
likely to pass it on to friends and colleagues. Have a "tell
a friend message" on top of your ezines or a pop up saying,
"if you think that this newsletter benefited you, please
tell a friend and send to visit...(your website)." This is
called viral marketing.
Most publishers begin with only a few dozen subscribers who
are their clients and associates. But after several months,
you can have thousands of readers on your list.
3. Publishing an ezine positions you as an expert in your
field.
By showing your knowledge and skills, you're likely to
attract more and better clients. And by sharing what you
know well. Sharing information to your clients about your
products or service will give them more reasons why they
should order from you and willing to buy from you in the
future.
4. An ezine is the ideal way to capture the email addresses
of your web visitors.
If I visit your site today but aren't ready to buy from you
today, you've likely lost me forever when I click away. But
if you invite me to sign up for your free newsletter that
features helpful information on the topic at hand, I'll be
happy to sign up. There are so many newsletters that I can
sign up to that offer the same service. But if you have a
good reason, like "If you sign up to our FREE weekly
newsletter, you will receive tips, techniques, and easy ways
to help your business make money from internet marketers.
And if you sign up today, you will receive a free ebook on
......."
Now you've got me to market to, over and over, as long as
you continue to give me the practical content you promised.
This is especially powerful because statistics show that
consumers don't usually purchase a product or service until
after they've seen multiple messages about it.
5. An ezine is cheap and easy to publish - especially
compared with a print newsletter.
If you were to produce and mail a snazzy looking printed
newsletter, you could easyily spend thousands of dollars
each year. But an ezine is essentially FREE to put together
and publish. It just takes a bit of your time.
You can make it as long or short as you'd like. Some of the
best ezines, I get feature with only one tip per issue. Make
sure it's simple.
Now that you have read this article, I believe that any
product or service you sell on the internet, will make you
money online. Just change the way you promote and save more
money promoting your business.
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