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Are You In The Right Online Business?
Copyright 2003, F. Terrence (Terry) Markle
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Did you select the right online business to pursue? People that
are struggling find it difficult to admit they are possibly in
the wrong business. Fortunately for everyone, many bad
decisions can be corrected if recognized early enough. This
article is intended to help you understand the available
opportunities and hopefully improve your chances for future
success.
Supply And Demand!
==================
Everyone knows that the Internet is huge. Commerce (“buying
and selling”) on the Internet is growing by leaps and bounds.
It is controlled by the actions of the buyers and sellers.
There is no traffic cop that makes decisions for each buyer
and seller. The buyers and sellers are fr*ee to make their
own decisions and pursue their own self-interests.
The Internet market is held in check by the economic principle
of “supply and demand.” Buyers behave (demand) in a way to
make buying decisions that will maximize their satisfaction.
Sellers behave (supply) in a way that will maximize their
profits. In a completely fr*ee market economy, buyers and
sellers interact to determine the price of the product being
exchanged.
Why Do People Buy On The Internet?
==================================
In order to understand the actions of buyers and sellers on the
Internet, the following question needs to be answered: “Why do
people buy on the Internet?” Simply stated, People buy on the
Internet because of the ease, efficiency, availability, price
and fun of purchasing the product or service online.
What Internet Opportunities Exist?
==================================
There are many types of profitable business opportunities to
consider on the Internet. The major opportunities considered
in this article are:
* Join and promote an affiliate program.
* Write and sell your own electronic book (“ebook”).
* Start an electronic newsletter (“ezine”).
* Open an online store.
What Is Included In Each Internet Opportunity?
==============================================
The following is a summary level review of each opportunity:
1. Join and Promote an Affiliate Program:
In this business, you establish a relationship with the owner
of an existing online product or service for sale. You become
an affiliate of the owner. As the affiliate, you are allowed
to promote and sell the product or service for a commission on
the sale. This can be an easy business to start. It is a good
choice if you do not have your own product to sell. The owner
is happy to pay the commission because your sale is revenue
they probably would not receive without your help.
2. Write and Sell Your Own eBook:
In this business, you sell the ebook that you wrote. Most
people believe they do not have the ability to develop a topic
and write an ebook. This is an incorrect belief. You have
the ability if you can think, speak and read. The basic
requirements to write a successful ebook are:
* Need an objective.
* Need to identify a niche market.
* Need a killer topic.
* Need the desire to write your thoughts.
If you do not have the appropriate knowledge, you can develop
an ebook by using the help of an “expert.” The “expert”
provides you with content for the ebook and you write the
ebook.
3. Start an Electronic Newsletter:
In this business, you become the publisher and editor of an
electronic newsletter (“ezine”). The newsletter can be
published as often as you like whether it’s daily, weekly or
monthly. The frequency depends on how often you can deliver
content of value to your subscribers. Distribution of the
newsletter through email is generally based on an “opt-in”
list of subscribers. The typical newsletter will contain:
editorial by the publisher, tips and recommendations, featured
article, advertisements, and links to specific affiliations.
4. Open an Online Store:
In this business, you either setup your own website store or
rent a storefront site in an established Internet mall. The
Internet store requires a website, products to sell, a shopping
cart and the ability to accept customer payments. It is
possible to have built-in traffic if you are part of an
Internet mall.
Conclusion!
===========
Each business has a definite set of activities to be performed
in order to be successful.
Your success in a specific business is dependent on how well
you perform these activities.
You should select an online business to pursue based on your:
* Interests
* Motivation
* Time
* Energy
* Commitment
Make a complete evaluation of the opportunities available before
you make a decision.
Do not expect great results if you do not get excited about your
business and put the necessary time and energy into your online
business!
Low interest, low motivation or low commitment will lead to bad
or less than acceptable results!
Examine closely what you want to achieve out of your online
experience.
Take the extra time now and it may make a big difference in your
future success.
Make the right decision and you have a very good chance to
succeed!
Make the wrong decision and you probably will fail like so many
others!
Get my FR*EE 8-day “Internet Business Mini-Course” for a
close-up look at each business opportunity discussed in this
article.
Best wishes in your future online business success.
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This article was originally written:
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The article on this page is Copyright © 2003, F. Terrence (Terry) Markle
You are not required to show the creative commons license notice when you reprint this work.

This work is licensed under a Creative Commons License.
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Article Marketing Tips:
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- Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
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