In order to make a success of your website or online 
business, it is obvious that you will need customers. 
Although everyone who visits your page will not become 
a customer, they must have some interest in your 
product or service that brought them there in the 
first place. Therefore their a potential 
customer. Potential customers are much more likely to 
become actual customers if you make an effort to keep 
in touch with them. This essential marketing tool is 
called and opt-in list.

An opt-in list will allow you to keep track of your 
potential customers by obtaining their email address 
in order to keep them informed about the latest 
updates for your product or service. You can create 
your own opt-in list or you can use an opt-in list 
creator that is available online from several sources. 
The benefits of creating your own opt-in list is that 
you will be able to send personal messages to the 
potential customers and they will not need to do 
anything, whereas with commercial opt-in lists, the 
customer will receive a generated message and will be 
required to verify their acceptance of the message.

An important part of creating a successful opt-in list 
is to keep in mind that potential customer will visit 
your site from many places and may not see your 
homepage. Therefore it is imperative to have the 
ability to subscribe to the mailing list from all 
pages of your site. You should not, however, make the 
subscription information a focus point of every page. 
It is a good idea to put it at the bottom or top of 
the page where it is visible but not distracting. It 
is also a good idea to promote your mailing list by 
using a give-away. You could offer a service, a 
discount, or an e-book. You can also drive potential 
subscriber to join your mailing list by writing 
articles that will benefit the reader and at the same 
time, build your credibly as an expert. You can 
include the subscription information in the byline of 
the articles. You could also write an e-book with your 
subscription information on each page, which will 
allow the customer to easily access the information 
and join the list with ease.

Once you have created the mailing list and now have 
your potential customers within your grasp it is your 
responsibility to keep them updated and interested. 
Provide them with quality information that is 
up-to-date and of interest to them. Offer discounts 
or a newsletter, something that the reader can use. 
This will keep them interested and will drive them to 
your site over and over, eventually they may make a 
purchase and if not, they will be informed enough to 
use word of mouth advertising for your site.  

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