Hugh McFarland of Mason Books, invites you to reprint this
article in your print publication, ezine, or on your website.
This is a Free-Reprint article. The only requirements for publishing this article
are:
You must leave the article and resource box unedited.
You are not allowed to change our recommendations, nor are
you allowed to change the context of the article.
You may not use this article in UCE (Unsolicited Commercial Email).
Email distribution of this article MUST be opt-in email only.
You must forward a copy of the ezine or newsletter that contains the
article inside to the author at:
hugh@mcfarland.icom43.net.
If you post this article on a website, you MUST set any URL's
in the body of the article and most especially in the Author's
Resource Box as hyperlinks. You must also send us a copy of
the URL where you have posted this article.
If you find any of the rules to be unsavory or unacceptable, please
do not publish this article. While we are happy to make the content
available to you for your own use, we must insist on having our rules
and *Terms of Reprint* honored in full.
Thank you for adhering to these four very simple rules.
Sell 100,000 eBooks by letting it be read for free?
Copyright © , Hugh McFarland
|
Did you know that if just one person goes into a library and asks
for your eBook and if it is listed in the librarians’ catalogs,
then the library will buy a copy of your eBook in order to lend
out.
And did you know that it only takes just one library purchase for
your eBook to be given a Machine Readable Catalog record (MARC),
which then makes your eBook even more noticeable and accessible
to all other libraries.
In the US, there are over 100,000 libraries – 16,421 public
libraries and 93,861 school libraries that could buy in your
eBook. And you don’t have to be based in the US to have your
eBook included in the US library system.
Why is this new idea a clever marketing strategy?
- your marketing efforts directed to telling people how they can
get to read your book for free will draw significant interest and
traffic to your website
- through a sales page included in your eBook, you can offer the
library reader an opportunity for them to own their own copy,
which gives you the possibility of multiple sales for every
library purchase - you could even include an affiliate program for
even greater sales opportunities
- on your website telling people how to get a free read of your
eBook, you will also be selling copies to those people that just
have to download it ‘now’ – the fact that they have a choice
increases sales. Here is an example - www.compacturl.com/zgdw.
- do you need to offer a money-back guarantee when people have
the choice to read it for free first before making a purchase
- you can legitimately use the word ‘free’ in your promotions –
e.g. Google Adwords editorial review panel have accepted the
library strategy as a legitimate use of the word ‘free’ and will
allow this word in their ads, which drives more traffic
- your eBook being available through the public library system
gives your eBook invaluable credibility as an authority in the
particular genre in which you specialize
- you can write articles for publication in newsletters and
ezines promoting your free eBook that will now not be rejected as
blatant advertising
- if you use eBay to sell your eBook you can use your ‘About Me’
page to tell people how they can get it for free if they weren’t
successful in the auction – completely within eBay rules
- libraries are often interested in having authors nights where
you can give a short talk about your eBook – this can lead to you
being invited to address larger audiences where you could also
sell CD-rom versions of your eBook
These are just a few ideas for getting more promotion.
This free report also gives useful advice on how to secure your
eBook against unauthorized copying, how to improve your search
engine rankings, how to use ClickBank for multiple affiliates,
and if you sell eBooks via eBay, how to automatically deliver
your eBooks to your customers without any manual intervention.
All this information is in a new free report that is available
for immediate download from http://www.masonbooks.com/cbfree.
|
Writer's Resource Box:
Hugh McFarland is the author of the popular niche eBook
'Freemasonry Inside-Out' which is now available for borrowing
from public libraries across America. This report explains how
he achieved this. See: http://www.masonbooks.com for details.
|
|
The article on this page is Copyright © , Hugh McFarland
You are not required to show the creative commons license
notice when you reprint this work.
This work is licensed under a
Creative Commons License.
|
|
Article Marketing Tips:
| |
|
- Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
|
|
