Do you know the answer to this question?

“What can you do now to INSTANTLY increase the profitability of 
your business?”

Well, the answer is surprising simple.

Change your strategy.

Your strategy is the master purpose of your business. It’s the 
fabric that binds your business systems together and the bedrock 
of your business’s entire operating approach.

Here are 5 ‘instantly deployable’ strategies that can take your 
business to new heights, regardless of what product or service 
you’re selling.


Explosive Strategy #1: Big Picture Awareness

Napoleon Hill listed 'Accurate Thought' as one of the most 
important success principles.

Most business owners don’t even “think” about their businesses 
and simply adopt a reactive approach.

The truth is, you can’t go anywhere unless you know where you’re 
going.

And frankly, this is why so many businesses out there fail, 
because they ‘know not what they’re doing’.


Try this simple exercise to cultivate Big Picture Awareness:

Get a whole bunch of colored pencils and a sketchpad, and start 
creating a mind map of your business or next project.


You should be able to look at the mind map and instantly tell:

• Who’s doing what. (For instance, web-design --> Webmaster)
• The possible options your ‘prospect’ will take, and
  the outcomes
• Points of upsell, downsell, cross-sell

In short, you should have every single piece of the ‘puzzle’ 
there.

Objectively, your strategy should bring you the most results in 
the shortest period of time on the most sustainable basis. Once 
your master strategy is in place, everything else is merely 
tactical.


Explosive Strategy #2: Funnel Vision

Always remember: A Buyer, is a buyer, is a buyer.

Every business should capitalize on the lifetime value of the 
customer through expansive repurchases of products and services.

Have a marketing funnel in place. Introduce ancillary products 
that you deem to be performance enhancing. These can be other 
people’s products which you can obtain from joint venturing.

Most importantly, you’ll want to graduate your customer to 
higher ticket items as it’s high octane fuel for business 
growth.


Explosive Strategy #3: The 'Inner Circle'

You’ll find that there are many people who are 'belongers'.

Such people tend to pride themselves in being a ‘part’ of an 
elite group and highly value membership and association.

The savvy entrepreneur will do well to take advantage of such 
behavioral traits and cater to this ‘select’ group.

There is a threefold advantage in doing so. Firstly, it’s a 
highly efficient way to ‘bundle’ goods or services together. 
Secondly, it’s a great way to introduce continuity in your 
business, and last but not least, it encourages 
hyper-responsiveness.


Explosive Strategy #4: Identifying Hyper-responsiveness

Have you ever encountered a customer who seems to buy almost 
anything you put out? Customers who seem to be on “standby”, 
waiting just to grab just about anything new that you put out 
or recommend?

It’s a great idea to group such people into an “A-list”.

The ‘high rollers’ if you will.

Usually, such people will come from your own database, and it 
should be your business priority to encourage hyper-responsive 
behavior. Make sure hyper-responsiveness is always well rewarded 
with surprise bonuses, freebies, and nurturing communication.

Remember, because of the Pareto principle, 80% of your profits 
will come from 20% of your customers. Guess who belongs to the 
20%?


Explosive Strategy #5: Multiple Income Sources

You’re practically leaving money on the table if your business 
is limited to a few channels.

Affiliate Programs have made it possible for almost any business 
to make money from ancillary products at a few mouse clicks.

Why go through the hassle of product development and the costs 
associated with it. Remember, you’re never in the ‘business’ of 
anything, but you’re always in the business of marketing the 
‘business’.

And all you have to do as an affiliate is basically market.

Though many affiliate programs are free to join, it would always 
be a good idea to purchase the product in question and do a 
thorough review first before recommending it.

While you don’t exactly need ‘brass balls’, it is imperative to 
note though, that as an information facilitator, you should feel 
good about recommending a product that you sincerely know will 
benefit your list, and not be afraid of getting ‘flamed’ for 
trying to pitch.

If someone is offended and unsubscribes, then just shrug and say 
‘next’. You don’t need such people on your list.

There you have it, my “Big Five” strategies for optimal business 
growth and profitability.

Use them, and watch your business take on a new dynamism! A 
positive side effect may include swelling of your bank account.

Best of all, they don’t cost a cent to implement, so don’t wait.

The time is now.