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The Risks of Opt-In Email Advertising
Copyright © 2005, Gail McLaurin
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Your online business will likely require more advertising than a
contemporary business downtown, yet some new to the world of
online business do not spend the time and money to advertise
their business appropriately and are, in turn, loosing money.
Your online business is crammed into the world wide web along
with thousands of others selling the same product or service as
yourself. Consider this scenario: In your hometown you want to
open an art supply store. In that same town there are thousands
of art supply stores. In order for your business to be
successful, it will have to stand out in some way from the
others. This is exactly what is happening when a business is
opened online. There is so much competition, that you must take
drastic measures to ensure that you are getting noticed.
Advertising can be done in so many ways online. These are some
of the most successful ways that you can promote your online
business.
Advertising in e-zines is a popular way to promote your online
business. Ezines are the magazines of the internet; they written
on a particular subject and read by those interested in that
subject. Therefore, ezine readers are already potential customers
and advertising your site in ezines that are related to your
business is almost guaranteed to help drive traffic to your site
and increase sales for your product. You should be sure when
advertising in ezines that you are not advertising along side
competitors. Ask the ezine producer if there is a policy
concerning posting competing ads. It is also a good idea to
subscribe to the ezine before making a decision about whether or
not to advertise in it. An ezine that runs fewer ads is a better
choice than one that runs many ads. You can look at the online
Directory of Ezines to find publications that are relevant to
your company.
Pay-per-click programs are an excellent way to advertise your
business without taking a risk that you have advertised in the
wrong place. With pay-per-click, you can advertise you site and
only pay for those who click the link and go to your site.
Another popular pay-per program is the pay-per-lead program that
allows you to only pay for leads. Usually this means that you pay
for only those who download a trail, fill out a form or enter a
sweepstakes; whatever you choose. Lastly you can display pay-per-
click banner ads in which your company would be allowed to place
a banner on their site and you will be charged for every click
that your banner receives.
Opt-In email is a great way to advertise your business, however
it is expensive and it can be misused very easily. Using opt-in
emails, you would submit your sales copy to the company that will
in turn email it to those on their mailing list. You should be
very careful since some of the companies that advertise their
mailing lists as opt-in email service is sometimes really SPAM.
It is essential that you have a perfect and effective sales
letter when using opt-in mailing lists. Without and effective
sales copy your money and time have been wasted.
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Writer's Resource Box:
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The article on this page is Copyright © 2005, Gail McLaurin
You are not required to show the creative commons license
notice when you reprint this work.
This work is licensed under a
Creative Commons License.
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Article Marketing Tips:
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- Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
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