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Five Ways A Blog Helps You To Market Your Business
Copyright © 2005, Michael Murray
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Want to advertise online without spending a fortune? Get a blog.
If you're an Internet marketer, you need a blog, because:
* a blog helps your site to rank higher in the search
engines; and
* a blog expands your customer base.
Blogs are often called social marketing tools, because they let
you interact with your readers via comments and permalinks (see
the glossary below.)
What's a blog? Get up to speed here:
* http://www.blogger.com/tour_start.g
* http://en.wikipedia.org/wiki/Blogs
Let's look at five ways a blog helps you to market your business.
One: A blog helps your site to rank higher in the search engines
In 2003, when Google bought Pyra Labs, the company which
developed Blogger, the reaction was Huh? At the time, blogs were
seen by most as online journals, primarily maintained by the
demented and teenage girls.
How times change. In 2005, companies small and large are using
blogs to promote their businesses. This is because Google and the
other search engines love blogs because of their constantly
updated content.
Blog often, and you'll get more visitors and a good search engine
ranking.
Two: A blog expands your customer base - you'll reach people you
could reach in no other way
A blog helps you to reach people you can reach in no other way
because your frequent updates mean that you'll automatically get
niche visitors - those people who have no clue about you or the
product that you're selling, but who happened to type in a search
engine query that mentioned words you used in a single post.
Those niche visitors can become buyers, and this means that you
don't need to struggle to get top listings in any search engine.
Write (or link to) quality content, and your visitors will find
you.
Three: A blog helps your site to differentiate itself
A blog is a form of stealth marketing. Therefore a blog doesn't
need to be about the products you're selling. A blog can be about
any topic that you're passionate about. Blog about your passion,
and mention - in passing - the products you're selling. You can
also link to them, but don't bother selling heavily - that's not
what a blog is about.
Four: Like a diamond, a blog is forever
Although the most-visited blogs update often, some of them
several times a day, that doesn't mean that you have post more
often than you can fit into your schedule. Your permalinks (see
below) mean that since your blog items are standalone pages,
they're indexed by search engines in the same way that any HTML
or other page is indexed - your blog items/ pages will continue
to bring traffic even if you don't update very often.
Five: A blog attracts new opportunities
A blog makes your business visible. Your stealth marketing
efforts will attract the attention of people who may become joint
venture partners, or who will have other opportunities for you.
The time and energy that you invest in your blog can bring
results beyond your wildest expectations. Create a blog -
it's your hardest-working, and most cost-effective online
marketing option.
GLOSSARY:
Blog = Web log.
Permalink = permanent link, an URL for a single blog post.
Comment = blogs have a comments section, where readers can
interact with the blogger and others.
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Writer's Resource Box:
Michael Murray is a 22-year old full-time Internet marketer with
Cerebral Palsy who lives in sunny Orlando Florida. Need MORE
TRAFFIC to your website or affiliate links? "Turn Words Into
Traffic" reveals the secrets for driving thousands of NEW
visitors to your website or affiliate links... without spending
a dime on advertising!:
http://www.marketlikeapro.com/words.html
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Article Marketing Tips:
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- Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
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