One of the most powerful ways to promote your network marketing
home business is to run ads in targeted ezines and web sites. To
harness the power, though, your ads must stand out from the rest.
Using a simple formula, you can create ads for any product or
business opportunity. Learn to use this method for writing ezine
and web site ads that "pull" and you can create a steady stream
of interested prospects to any web site you wish.

Many readers skim through ezines and web sites. Writing ads that
are different than the others will get the attention of skimmers.
They will stop in their tracks to read your compelling ad. Once
your ad is noticed, interested prospects will click through to
your web page and enter your promotion machine.

The formula for writing effective online and ezine ads is simple
to use. First you create a list of the product or opportunity
features. Those features are then converted into a list of
benefits the user will experience from joining your network
program or buying your product or service. These benefits will be
the building blocks of the ads you write. It's as easy as that,
though many people do not use this formula. Then they wonder why
their advertising does not attract new signups and customers.

To build a list of features for your home business opportunity,
start by going to the main website of the program. This would be
the site where interested prospects are directed from links in
your ads. Create a list of every feature you see mentioned
anywhere on this site. Then thoroughly review your member web
site and program features. Add every feature you get as a member
to your list. Also review any ebooks, reports or courses included
with the opportunity and make note of those features in your
list. Omit any repeated entries and you will have a complete list
of all the features of your home business opportunity.

To create your list of user benefits, take each entry from the
list of features and read it. Now ask the question "What's in it
for me?". The answer will be the first entry on your benefits
list. Repeat this process for each entry in the features list.
Most people that see features in an ad will respond with
something like "So what?". Applying "WIIFM?" to each feature will
give you the answer to the potential question "So what?".

Strong benefits that solve the user's problem will attract the
new signups you want, not an ad full of features. Use your
benefits list as a resource for writing ads for your home
business opportunity or product. The biggest benefit on your list
should be used as a headline (or first line of a classified ad).
This is the one benefit that will solve your prospect's greatest
problem or want. Doing this will attract the reader's attention
as they skim over the ezine or website. Use some of the other
benefits from the list in the body of the ad.

Now that you have used the formula to create an original ad that
promotes your network marketing program, the testing and tuning
process begins. Never assume an ad is going to work well for you.
Many factors can affect the pull of your ad and the quality of
the prospects clicking through to the program web site.

Always test different headlines and different headline words for
each ad you run. Use an ad tracker so you can monitor how many
clicks a particular ad generates. When you find a headline that
does well, experiment with the rest of the ad copy. Sometimes a
small change like swapping the order of two lines of copy can
produce a huge difference in response. If you need an ad tracking
system for your online and email advertising, an easy to use
service can be found here: http://www.hypertracker.com

You can use this ad writing formula to create different kinds of
ads. Write small ads of 2 to 4 lines in length to run in web site
classified listings and in targeted ezines and newsletters. This
type of ad is good to use for testing your ads, since classified
ads are usually pretty cheap.

You can also write ads of 4 to 10 lines to run as top sponsor
ads. These ads are placed at the top of a web page or ezine
issue. Top sponsor ads get more response than typical classified
ads, but with added response comes added cost. "You get what you
pay for" definitely applies to online and email advertising.

When you are willing to spend even more for a greater response,
create stand alone "solo ads" of 20 to 60 lines. Solo ads are
your best bet to grab the readers attention, get a lot more
clicks and get more signups and sales. Some publications even
offer "advertorials" for the same price as some solo ads. This is
an informative (and benefit packed) promotional article of 400 to
700 words that includes more of a sales pitch than traditional
articles. Most publishers will not run an article that heavily
promotes a product or service for free, as they do with standard
promotional articles. The advantage to using advertorials is that
you usually get a lot more space for your message compared to a
typical solo ad.

These are your options for buying ads. You now have a simple
formula for creating original web site and ezine ads that will
stand out from the crowd. It is up to you to put it all into
action. Your first ad writing attempts may not produce the
results you are looking for, but the more practice you get, the
faster you will become a pro at writing online and email ads that
pull like crazy. That means your ads will get a lot of clicks and
you will get more new signups and sales than you ever would have
imagined.  

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