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Web Site Promotion: Getting Exposure For Your Promotional Articles
Copyright © 2005, Ken Leonard Jr
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Hopefully you have followed all of the advice found online over
the last couple of years about writing articles as part of your
overall web site promotion plan. Since you have been spending
valuable time writing articles, don't let your hard work go to
waste. Give your articles the exposure they deserve so you can
get all of the rewards that you deserve.
Writing a useful, targeted promotional article is the important
first step. But getting your articles published by as many
webmasters and ezine/newsletter owners as you can is just as
important to get good results from your efforts. The wider your
exposure, the larger the amount of targeted traffic that will
flow to your web site. It is your job to make sure that your
articles are widely distributed on a regular basis, if you want
the same results the experts get.
It is true that you can carry on a promotional article campaign
with no out of pocket expense. But manually submitting your
articles to individual announcement lists and dozens of free
content web sites can get very time consuming. After you do this
a few times, you will see how much time it really takes. And
that's after spending a substantial amount of time brainstorming,
writing and editing your article first! If you are able to judge
the value of your time, it will be obvious that it is costing you
some serious cash doing all of your own article submissions.
Here are two inexpensive suggestions that you can use to give
your articles a healthy boost of exposure, while giving you a lot
more time to concentrate on activities that directly produce
revenue for your home business.
First, consider hiring an article distribution service that will
submit your articles to the major lists, groups and online
directories for you. Adopting this practice will give you more
extra time than you ever imagined. Just write your article, email
it to your distributor and that's it!
Do this on a regular basis and you will see a steady rise in your
web site traffic. Your site's listings in the major search
engines will also improve in rank over time, if you are
consistent with your web site promotion efforts.
Paying someone to distribute your promotional articles every
month is a smart approach to using articles for web site
promotion. I have used just such a service for close to two years
now and suggest that you do the same, if you want big results
from your article promotions. Bill Platt, owner of
http://www.thePhantomWriters.com does a good job of distributing
my articles. His rates are very reasonable and he's a good guy,
too. (I am not affiliated with Bill Platt in any way -- I'm just
a satisfied customer :-)
Another good way to spend a few dollars and get some big exposure
is to open a free writer's account at www.IdeaMarketers.com .
After you submit an article to their free content directory (yes,
you have to manually submit to this one site, but it's worth
it...), you can bid on your listing's placement on the main page
and subject specific index pages. For a $5-$15 bid, you can have
an ad for your article (including a photo of YOU) listed
prominently on this site for an entire week. Your writer's
account will even show you how many hits your article has
received so you can compare how one of your articles does
versus another. (BTW, I am not affiliated with
http://www.IdeaMarketers.com, either :-)
You will often see articles that I've written listed at the top
of the main IdeaMarketers.com home page, along with other notable
online marketers and writers. You will enjoy the results you get
from making a small bid on your article listing, as I do.
It is possible to write and submit articles for web site
promotion and not spend any cash. Hopefully you now see that by
spending a small amount each month to support your article
promotion efforts, you can enjoy much better results than many
other article writers are getting.
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Writer's Resource Box:
Internet Home Business Coaching
Get advice YOU CAN USE to help
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http://KenLeonardJr.com
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The article on this page is Copyright © 2005, Ken Leonard Jr
You are not required to show the creative commons license notice when you reprint this work.

This work is licensed under a Creative Commons License.
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Article Marketing Tips:
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- Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
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