Once you start publishing an email newsletter or ezine, a world
of free web site promotion opportunities will open itself to you.
You would have to spend hundreds in advertising to get the same
exposure using just a few free promotion methods can produce.

Submitting your newsletter to prominent online directories will
let other publishers know you're out there. When you build a
reader base of more than 2500, other publishers and webmasters
will start contacting you with joint venture proposals. Combine
these opportunities with the ones that you actively search out,
and you will have a lot of free web site promotion on your hands.
Effective online promotion turns into targeted visitors for your
web site. Lots of them.

Swapping original articles with a newsletter publisher that
targets the same market as you can produce some of the highest
quality leads you can get. These readers have been exposed to
your writing style and message. If they like what you have to
say, they will click on the link in your author bio at the end of
the article to find out more about you.

You can find publishers that will agree to swap articles with you
at popular ezine directories like this one that I use often...
http://ezines.kljonline.com  As long as you agree to run one of
their pieces, they will gladly run one of yours. This can save
you a serious amount of cash, while bringing targeted prospects
to your site.

When proposing a joint swap venture with other online publishers,
you can skip the articles and go straight to swapping product ads
if you want. Generally, you would ask to swap the most effective
ads you can get. This would mean swapping top sponsor ads or
stand- alone solo mailings. If you can arrange a multiple run ad
swap, that's even better. More reader exposure to your ads and
articles can increase leads and sales, so try a deal like this
soon.

A publisher that has a large number of readers may get a lot of
targeted traffic to their website. This person is a good prospect
for a text link swap with your web site. Not a traditional link
exchange involving a resource directory page, but a text link
displayed on each swappers home page with a relevant keyword
phrase as the link text. This will increase your targeted
traffic, which can get you more readers for your newsletter and
more sales.

Use all of these swapping tactics to create a reliable stream of
quality visitors to any website you own. This stream of targeted
traffic won't cost you a penny, just some well-spent time and
effort. The phrase "Reap what you sow" accurately describes the
results you can get by developing these no cost web site
promotion methods. In a few months, you will be very happy that
you put these tactics into action.  

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