Once you start publishing an email newsletter or ezine, a world
of fr~ee promotion opportunities will instantly appear. You would
have to spend hundreds in advertising to get the same exposure
that using just a few fr~ee promotion methods will produce.

Submitting your newsletter to the right online directories will
let other publishers know you're out there. When you can get a
reader base of around 2500, other publishers will start
contacting you with joint venture proposals. Combine these
opportunities with the ones that you actively search out, and you
will have a lot of fr~ee promotion on your hands. Effective
online promotion turns into targeted visitors to your website.
Lots of them.

Swapping original articles with a newsletter publisher that
targets the same market as you can produce some of the highest
quality leads you can get. These readers have now been exposed to
your writing style and message. If they like what you have to
say, they will click on the link in your author bio at the end of
the article to find out more.

Though most ezine articles are written to be informative (opposed
to actually selling something), you can find publishers that will
agree to swap articles with you. As long as you agree to run one
of their pieces, they will gladly run one of yours. This can save
you a good amount of cash, while getting warm prospects to your
site.

When proposing a joint venture with other online publishers, you
can skip the articles and go straight to swapping product ads.
Generally, you would ask to swap the most effective ads you can
get. This would mean swapping top sponsor ads or stand-alone solo
mailings. If you can arrange a multiple run ad swap, all the
better. More exposures to your message increases sales, so try
it.

A publisher that has a good number of readers probably gets a lot
of targeted traffic to their website. This person is a good
prospect for a link swap with your website. The search engine
Google rewards you nicely for having quality information and
incoming links from other quality (related) websites. This can
boost your rankings in Google's listings. This will increase your
targeted traffic, which can get you more readers for your
newsletter and more sales.

Use all of these swapping tactics to create a reliable stream of
quality visitors to any website you own. This stream of leads
won't cost you a penny, just some well-spent time and effort. The
phrase "Reap what you sow" accurately describes the results you
can get by developing these no-cost website promotion methods. In
a few months, you will be very happy that you put these tactics
into action.