Dear Friend,

I have a confession to make.

It’s about the title of this article. I stole it and I’m not 
ashamed to admit it.

I “modeled” the title after the highly successful ad headline 
“The Lazy Man’s Way To Riches.” Contrary to what you believe,
Top copywriters don’t make up the “killer” headlines they write, 
they steal them.

Now, don’t get me wrong. I’m not talking about word-for-word 
plagiarizing here. I’m talking about taking already “proven” 
headlines and using them as a basis for writing your headlines.


Here’s an example of how to do it: Let’s use the famous 
headline...

" Who Else Wants To Look Like A Movie Star?"

This headline has been ripped-off (ethically) many, many times 
by nasty marketers... including yours truly. Why? Because it 
works!


Let's say you’re selling a home study kit that teaches pepole 
how to get a job fast. How could you adapt the "killer" headline 
above for your ad?

How about this:

"Who Else Wants Their Phone Ringing Off The Hook With Quality 
Job Interviews?"

After your headline, you’d go into the story. Tell how tough 
it is to get an interview in today’s job market. Show them some 
stats. Report how most people just hope the phone will ring 
after they send out a bunch of resumes.

Next, you’d go on to tell how your stuff is different. How 
using your stuff can help them ace the interview and get that 
dream job and make their career wishes come true... blah... 
blah... blah...

Got it? Good.


Let’s try another one. Let’s say you’re selling natural 
supplements to baby boomers. How about...

“Who Else Wants To Feel Healthy and Young Again Without Taking 
Drugs?”

Baby boomers want to feel good and look young. Push right on 
their hot buttons and they'll respond.


Here are a few more examples for different products or 
services...

"Who Else Wants To Grow Bigger, Prettier Flowers Next Spring?"

"Who Else Wants To Be Forever Beautiful Without Acne...?"

"Who Else Wants To Play Free Golf And Make Up To $ 397 A Week 
For Playing?"

"Who Else Wants Better Sex All The Time?"

"Who Else Wants To Learn To Play The Piano Without Years Of 
Scales, Drills, and Silly Little Songs?"

"Who Else Wants To Build A Million Dollar Practice Without 
Cold-Calling, Without Pushy Sales Techniques & Without Begging 
People To Do Business With You!"

I think you get the idea. This is how the pros do it. Not 
always, but a lot of the time.

This lazy method of using “proven” headlines to base your 
headlines on delivers great results -- you have about a 1,000% 
better chance of coming with a winning headline than if you try 
to dream one up yourself.

A great source for effective headlines are the little blurbs 
on the front covers of magazines like Reader’s Digest, Cosmo, 
Redbook, Woman’s Day, Men’s Health, Men’s Fitness and tabloids 
like The National Enquirer.


Any serious Quick-Turn Marketers should subscribe to The 
National Enquirer!

I LOVE The National Enquirer and you should, too. Did you know 
The Enquirer has some of the highest paid writers on the planet? 
Their amazing "word jockeys" deserve the BIG bucks because 
they’re the people who write the amazingly powerful headlines 
that give The National Enquirer its 'edge.'

The writers for The Enquirer are among the best anywhere in 
the world. Their headlines and articles are clean, concise, 
interesting and most importantly, easy to understand! That’s 
what sells the magazines week after week. And that’s why more 
people read ANY single issue of The Enquirer than have read 
the Bible since it was first printed! (No joke. It’s true.)

You swore you'd never buy another tabloid "rag", but time and 
time again the headlines on The National Enquirer are so 
enticing that you feel compelled to pick it up from the 
newsstand just to see what the fuss is all about!


Now that you know the secret to being a "lazy" headline writer, 
it's time for you to act. Go to the bookstore or supermarket 
and pick up the magazines and tabloids I referred to above. 
Start writing down any good headlines and start creating your 
own little "Fort Knox" of golden headlines.

Then when it’s time to start writing your sales letter or ad, 
just get out your headline collection and go through them one 
at a time.

Pretty soon your mind will start to catch fire and spark a few 
headline ideas... maybe even a "killer" headline that will put 
you and your product/service on "The Most Wanted" list.


I know what you're thinking: you want more proven headline 
examples that you can "steal" for yourself.

You've come to the right place: I have hundreds of winning 
headlines that I’ve collected and used over the years. Many 
are unique and you won't find them anywhere else.

Money can't buy happiness and it can't buy my Killer Headline 
List either. BUT…flattery will get you anywhere! So please, send 
me an e-mail telling me that you're enjoying "Dan's Rant".

Stroke my ego a bit and I might feel SO GOOD that I’ll just 
“hand you over” a mountain of proven headlines in one of the 
future issues of "Dan’s Rant."

Until next time...

Dan Lok