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Bill Lampton Ph.D. of Championship Communication, invites you to reprint this article in your print publication, ezine, or on your website. This is a Free-Reprint article. The only requirements for publishing this article are:

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    Thank you for adhering to these four very simple rules.
    SIMPLE WORDS WORK BEST
    Copyright 2004, Bill Lampton Ph.D.

    Big words belong in the dictionary, nowhere else.
    
    A few days ago, I was walking near an office building and I 
    saw this sign on the lawn:
    
    Experimental Turf Area
    Please Avoid Pedestrian Traffic on Turf
    
    Honestly, that's what the sign said.  My immediate reaction:  
    KEEP OFF THE GRASS has worked quite well in getting that same 
    message across, for many years.  So why say so much more?
    
    Best selling novelist James Michener used basic language.  In 
    his marvelous book about his life and writing career--The World 
    Is My Home--he made one recommendation in two words: write 
    simply.  He explained:  I try to follow the pattern of Ernest 
    Hemingway, who achieved a striking style with short, familiar 
    words.
    
    A superlative scholar throughout his life, Michener acquired a 
    large vocabulary--but I never had a desire to display it, he 
    observed.  He continued: Good writing. . .consists of trying 
    to use ordinary words to achieve extraordinary results.
    
    On this point, Michener tells about Somerset Maugham, a revered 
    novelist whose career ended as Michener's began.  Maugham said 
    he started a notebook when he decided to become a writer.  He 
    jotted down words with nice sounds--big, impressive words.  
    Years later, he reviewed his list, and realized he had never 
    used a single word from his collection.
    
    To quote Michener again: No writer has to use all the words he 
    does know.
    
    James J. Kilpatrick, a syndicated columnist and respected 
    writing instructor, agrees with Michener.  He asks: What is a 
    fundamental principle of writing?  His answer: It is to convey 
    a message.  Kilpatrick says the writer's art lies in stringing 
    the right words together artfully.  By artfully, he means 
    without showing off.
    
    To assure simplicity, write your first draft of a
    Memo
    Letter
    Article
    Job description
    Performance appraisal
    Instruction sheet
    Annual Report
    
    or anything else.  Then spend as much time reviewing and editing 
    as you did writing.  Mark through pretentious words and phrases. 
    Look for the most common words people prefer.  Almost always, 
    they're available.
    
    Examples:
    
    Instead of fortuitous, use lucky
    Instead of halcyon, use carefree
    Instead of prevarication, use lie
    Instead of optimal, use ideal
    Instead of feasible, use possible
    Instead of peruse, use read
    Instead of interrogate, use question
    Instead of altercation, use argument
    Instead of surrogate, use substitute
    
    Your next steps:
    
    When others use words that confuse or annoy you, jot those words 
    down.  Then make sure you don't use them in your speaking or 
    writing.  When you absolutely must include words and phrases from 
    your professional jargon, accompany them with brief definitions.
    
    Remember: Simple words work best, just like:
    
    KEEP OFF THE GRASS 
    

    Bill Lampton, Ph.D., wrote The Complete Communicator: Change Your Communication, Change Your Life! As a business consultant and speaker, he helps organizations improve their communication, motivation, customer service and sales. His Web site: http://www.ChampionshipCommunication.com




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