For the past month now, you've been hearing me "Rant" about all
kinds of different business and marketing topics.
Well today, I'm doing something a little different.
Rather than rant, I want to RAVE: about a person and a process.
But first, let me tell you a quick story about myself... and
about:
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My Mentor -- Mr. "X"
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"Dan, this letter is a piece of crap! Re-write it...again!"
I can still hear the sharp commands of my demanding mentor,
coach... and eventual friend... Mr. X as he shredded the sales
letter it had taken me two painstaking weeks to create and tossed
it into the trashcan!
Do you know how I responded to his insulting comment?
I did what I was told. And do you want to know why?
Because being insulted, ridiculed, and treated like pond scum was
a price I was willing to pay to learn from a man who I considered
to be a genius in business and marketing.
Who is Mr. X? Well, obviously I've been asked to preserve his
anonymity, but I can tell you this:
This gentleman was (and still is) a veteran world-class
copywriting 'commando'. He's the magic behind some of the
hottest, and most notoriously profitable sales letters and ads
ever to be unleashed onto the market.
Mr. X was the most successful person I ever knew... financially
independent and at the "peak" of his career. But more
importantly, he was the happiest guy I had seen in my life.
He was the person I wanted to be my mentor... and I was ready to
suffer any unpleasantness just so that I could learn from him.
Before I started working with Mr. X, I had read all the books,
listened to all the tapes and attended far too many seminars with
too many phony baloney gurus.
I knew that the good information (and the bad) that I had
accumulated was a road map, but I also knew that I needed
something more.
I needed an experienced "guide."
In my search for superior specialized knowledge I discovered the
secret of what all successful people had in common: they had a
guru... someone who knew all the ins-and-outs through personal
experience.
I realized that nothing could replace the first hand-teachings of
someone who had made it!
And I also realized that I didn't need to reinvent the wheel to
supercharge my career and line my pockets with money.
What I did need was to latch onto someone who had already gotten
where I wanted to be: at the highest level of business success.
I needed a personal mentor!
I wanted a teacher who could pass on his (or her) wealth of
experience to me. I required someone who would not only instruct
me, but share insights, ideas, and methods of success in business
(or anything else).
In short, I wanted someone who would hold back nothing. Someone
who could help me to focus on what my goals really were.
That is exactly what I found in outspoken, forthright Mr. X. I
leaned about copywriting, marketing and the world from my mentor.
The knowledge I gained became the basis for my philosophy of
business and of life, in general.
My mentoring "success story" resulted in my getting into a
profitable career in copywriting and starting many other
successful business adventures.
So do you really need a mentor? Let me answer that question like
this:
I firmly believe that the guiding hand of an experienced mentor
can really make the difference between just making it and making
it BIG.
I count myself among the fortunate in that I had just such a
person's guidance, consultation and hands-on training to put me
on the fast track to financial success.
To become a top-flight business professional, specialized
knowledge must be your priority. So the question you should be
asking is "What steps can I take to accelerate my journey?"
Confucius said, "All journeys begin with the first step."
Your first step... a mentor.
If you really want success in your chosen field of endeavor, find
the best mentor, coach or consultant you can, and respect that
person for his or her priceless knowledge, knowledge that will
accelerate your learning experience and increase your likelihood
of success.
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