Would you like to know how to almost instantly begin doubling, 
tripling... and even... quadrupling your sales and profit 
margins?

You would?

Okay, how about I show you how to do it at virtually zero cost?

Does that sound even better to you?

But wait! Not so fast!

Before I get into the "secret" to doubling, tripling, and as much 
as quadrupling your sales and profit margins... it is instructive 
that you burn this next "head straightener" sentence into your 
mind...

The businesses that are most successful are those businesses that 
charge high-prices, and know how to SELL their product or 
service!

Listen: If you want a profitable and fun business you cannot 
afford to screw around chasing after El cheapo, price shoppers 
who know the price of everything and the value of nothing!

Why would you want to anyway? Especially when it is just as easy 
to sell a high-ticket item to somebody who values what you are 
selling... as it is to sell a low-ticket item to some deadbeat 
who wouldn't know value if it bit him on the ass.

Why so?

Simple: Because price is a perception of value!

And perception of value is not fixed... nor has it much to do 
with actual value. That is why great salespeople have almost no 
regard for price. No. What a great salesperson is infinitely more 
interested in and focuses all their energy on... is... how can 
they "elevate" the perceived value of their product or service in 
the mind of the prospect.

You know, this reminds me of a story I once heard about a guy who 
approached legendary marketer / copywriter Gary Halbert about a 
seemingly high-priced product he was about to launch. He asked 
Gary, "Do you think people will pay $xx for that product." Gary's 
reply was short... but... hit the nail right on the head. He 
said, "I don't know. How good is the sales letter?"

Amen to that!

Look... a piss poor sales message forces you to charge piss poor 
prices!

And there ain't no fun in that!

On the other hand... a kick-ass sales message enables you to 
charge King-Kong prices!

So... what is perhaps the single best way to up the perceived 
value of whatever you are selling (and hence charge higher 
prices)?

Thought you were never going to ask!

Okay then, I guess I'd better tell ya'.

A proven way to up the perceived value of whatever you are 
selling and dramatically increase your profit margins is what I 
like to call...

The "Pile-On-Technique"!

What is more, the "pile-on-technique" is a great way to overcome 
people's natural resistance to being sold... and... motivates 
them to buy right away.

In simple English here's how it works: In your sales message you 
lead the prospect to the point of frothing at the mouth for your 
product... and then... just as the prospect expects you to hit 
them for the big bucks you switch gear.

Instead of telling the prospect the price as they are expecting 
you to, you surprise them by offering even more compelling 
reasons why they should order your product.

This is where the "pile-on-technique" comes in. And it's a bit 
like baiting your hook. As the late copywriter, Robert Collier 
said, "When you want to land a fish, you bait your hook with 
something the fish likes. When you want to land orders, the same 
principle applies."

And, the more you can give the prospect what they want, the more 
orders you will get. It's simply a matter of appealing to 
people's natural, inborn greed!

Now, the very best way to do this is to include a FREE BONUS and 
preferably many free bonuses if they order your product.

Truly, including free bonuses is the most powerful way to 
increase your sales and profit margins.

Naturally, the free bonuses should relate and tie-in with your 
main product. For example, if you were selling an Ebook titled: 
"How To Land The Job You Really Want... Even If You've Flunked 
Every Interview You've Ever Attended!" then a good free bonus 
could be a report titled: "37 Sneaky But Totally Ethical Ways To 
Get Potential Employer's To Call You!" See how they tie-in 
together?

The reason FREE BONUSES are so effective is because everybody 
wants something for FREE. See how the word FREE leaps off the 
mage and grabs your eyes? Everyone is drawn to that word. And, 
except for a persons name it's the most powerful... and 
persuasive... word in the English language.

The only exception to free bonuses - (also called "premiums" by 
marketers) bumping up sales is this...

If you can't sell something on its own merit you can't give it 
away!

To Be Continued...

Dan Lok 

Dan Lok is widely known as "The World's #1 Website Conversion 
Expert!" But what do you care? Well, if you rush over to his 
site... I think you'll come to your own conclusion that he's the 
real deal when you see how much FREE (yet extremely valuable!) 
profit-producing info he's giving away. Check it out now at: 
http://www.WebsiteConversionExpert.com