It's true.

A good example of a successful premium (free bonus) was in the 
Ginsu knife infomercials. If you're familiar with the old Ginsu 
knife infomercials... you will remember how they'd use the "pile-
on-technique" to get you to order. Can you remember, it went 
something like this...

"But wait, that's not all! If you order immediately... you'll not 
only receive the entire 36-piece set of Ginsu knives, I'll also 
send you a second set absolutely free. And, you still get the 
free steak knife, the free cutting board... and... etc., etc., 
etc."

Anyhow, the reason they did this... and the reason just about 
every infomercial uses the "pile-on-technique" is this: It works!

But the lesson here is: Whatever your product or service is, you 
should always include free bonuses to increase the perceived 
value of your offer and increase your sales and profit margins. 
Just use your imagination and I'm sure you can think of quite a 
number of ways to use high-perceived value premiums.

By the way, marketing wizard, Jay Abraham is the master at using 
the "pile-on-technique" to get people to buy. If you buy any of 
his stuff (which I highly recommend) you'll be on the receiving 
end of a first-class education in how to use the "pile-on-
technique". He'll sell a $5,000 seminar and "pile-on" over 
$10,000 worth of premiums if you sign up for the seminar.

Anyhow, if you're not already, I suggest you use the "pile-on-
technique" to boost your sales and profit margins. And the key to 
doing that by getting the prospect thinking: "Wow! I get all that 
valuable stuff for FREE? Damn, I'd have to be a moron not to get 
in on that offer!"

Look: You shouldn't just aim to satisfy your customers. You 
should aim to astonish them! And the easiest way to astonish the 
customer is to deliver more than they pay for.

A few other important points to remember to successfully boost 
your sales using premiums (free bonuses):

* Always quantify the value of each premium (free bonus), both in 
real terms and perceived value. For example, you may offer a free 
bonus report that has a real price of $49.97... but... in the 
right hands could make somebody $10,000. Make damn sure you sell 
and educate the prospect about what you're doing for them. Don't 
give away $1,000 worth of free stuff without making sure the 
prospect knows exactly what you've just done for them!

* With already touched on this but it's worth mentioning again: 
Your premium(s) must be desirable, of good quality, and have a 
high perceived that enhances the overall value of your main 
product. If you give away junk... not only will it not have any 
positive impact on your sales... in all likelihood it'll backfire 
on you and hurt your sales.

* You can (and should) use premiums as a compel prospects to act 
fast and order your product or service right away. Maybe you've 
got a limited number of premiums you can give away. Maybe there's 
a time-deadline on your premium offer. You get the idea. This is 
a scarcity tactic and the more a prospect feels that there's a 
very real chance that if they stall they're going to miss out on 
possessing the premium(s)... the faster they're likely to order!

* As a general rule of thumb, offering 3 – 5 premiums is optimal. 
Offering too many premiums (say 10 – 12) sends up a "red flag" in 
the prospects mind because they start thinking to themselves, 
"Gee, if they're giving away all those free bonuses I guess 
they're a bit embarrassed about the quality / price of the main 
product." Too many premiums are overkill – it will backfire on 
your sales conversion.

* The very best low-cost / high-perceived value premium is 
INFORMATION. For example, it costs next to nothing to create a 
simple report / CD / DVD etc.,... yet... the information itself 
can be immensely value... maybe even life-changing!

Okay, that about wraps up this article.

If you're not using and capatilizing on proven power of 
premiums... shame on you!

Till next time.

Dan Lok 

Dan Lok is widely known as "The World's #1 Website Conversion 
Expert!" But what do you care? Well, if you rush over to his 
site... I think you'll come to your own conclusion that he's the 
real deal when you see how much FREE (yet extremely valuable!) 
profit-producing info he's giving away. Check it out now at: 
http://www.WebsiteConversionExpert.com