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How To Create A Promotional Blog
Copyright © 2005, Ken Leonard Jr
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You may have heard of the current internet rage, blogging.
Whether you are a novice or an experienced webmaster/marketer,
publishing a blog can create another stream of targeted website
traffic. Today you will learn how easy it really is to create a
blog for your product or service promotions and how you can get
free, quality traffic to your website by using one.
This article will take you from creating your first blog the
right way, through getting it noticed by a lot of people, to
getting new leads from your product or service lead capture site.
You will find out how easy and effective blogging can be for you.
Creating Your First Blog
Go to http://www.Blogger.com and sign up for an account. Follow
the instructions provided to create your blog. Try your best to
come up with a descriptive name for your blog that will attract
attention. A good example of an enticing blog name can be found
here: http://lifewithoutdebt.blogspot.com Choose a blog name that
sparks curiosity. This will get qualified prospects clicking on
your blog listing to find out more.
During the set up process, you will be offered many options. Here
is a list of settings that will ensure that your blog will get
noticed...
- Check the box to "ping http://www.WebLogs.com"
- Turn NavBar On
- Set "Email Post To Friend" to Yes
- Turn "Post Pages" On
- Turn "Site Feed" On
- Set "Add to http://www.Blogger.com listings" to Yes
Directing Traffic To Your Product Website
Sign each post to your blog with your name and website link. The
most interested visitors will click through to your product or
service website. With a lead capture system in place, you can
have continued contact with all of your blog prospects. Offering
a free report or eCourse on your product site that would be
genuinely useful to your prospect will allow you to capture their
contact information. These will be quality leads that did not
cost you a dime.
This is the power of a properly managed blog.
Getting Your Blog Noticed
Your blog should be based on one main keyword that relates to
your product or service. Use this keyword throughout your blog
posts. When you make a new post to your blog, include another
related keyword that people would use to search for your product.
Your job is to post to your blog every day for the next 30 days.
Updating your blog frequently will put it on several "Recently
Updated" lists that appear on websites that track blog activity.
Doing this will also get you noticed by the internet search
engines. After 30 days, you will have a 30 page niche website
with keyword focused pages that will attract attention.
To get your blog noticed by even more people, submit the URL to
blog directories and blog search engines. Here are a few to get
your started:
- http://www.Technorati.com
- http://www.DayPop.com
- http://www.BlogDex.net
- http://www.PopDex.com
- http://www.BlogStreet.com
By following this plan, you can expect targeted visitors to your
product website literally overnight. You can get sign ups to your
lead capture system (if it is designed properly...) every time
you make a new post. For the minimal amount of time it takes to
set up and manage a blog, having one can be a cost effective way
to generate quality prospects for virtually any product or
service marketed online.
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Writer's Resource Box:
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The article on this page is Copyright © 2005, Ken Leonard Jr
You are not required to show the creative commons license
notice when you reprint this work.
This work is licensed under a
Creative Commons License.
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Article Marketing Tips:
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- Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
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