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Ken Leonard Jr of KLJ Online, invites you to reprint this article in your publication, ezine, or on your website.

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    Web Site Promotion: Incoming Links Can Increase Web Site Traffic
    Copyright © 2005, Ken Leonard Jr

    Would you like to increase your web site traffic and sales? By
    using a simple web site promotion method, you can get higher
    placement in search engine listings, which translates to more
    money in your bank account. If you are willing to do some work,
    you can get more targeted traffic to your site every month, at
    zero cost.
    
    Exchanging links with other related web sites can help your
    rankings with Google, one of the most used search engines on the
    internet. To get full benefit from exchanging links with other
    web sites, you must understand the policies of the Google
    PageRank system.
    
    In the past, many web sites used a "link farm" page to take
    advantage of Google's PageRank system. Link farms (containing
    listings of all kinds of web sites, with no regard to quality or
    related subject) have been banned according to Google's current
    web site qualifications.
    
    Google recommends that important web sites have inbound links
    from quality, related web sites. Conforming to this rule means
    your web site will get a higher Google PageRank (which is a guage
    of site importance) and higher listings on Google search results
    pages. This equals more free traffic for you.
    
    An effective link exchange directory should be focused on your
    web site's theme. If you have a web site that sells pet products,
    it will not help you to exchange links with an online casino
    site. Actually, doing so may actually hurt your rankings.
    
    To make your link exchange directory work for you, you'll need to
    focus on sites that get a decent amount of traffic and relate in
    some way to your site theme. You can go to www.google.com and
    download the Google ToolBar to be able to see the Google PageRank
    for any site you visit. If you target related web sites with a
    PageRank of 4 or higher, your link exchange will have greater
    impact on your overall ranking with Google.
    
    To make exchanging links less work for you, register your website
    with one of the online link exchange services. LinkPartners.com
    is a good place to start, though there are others you can use.
    Just submit your site to the proper category and watch the link
    requests roll in. Now it's your job to research each one to see
    if you would benefit by exchanging links with them.
    
    Don't be afraid to turn down a link exchange request. A polite
    note to the sender will be fine, or don't even reply at all.
    Avoid having unrelated or poor-quality sites in your link
    directory. You will be penalized by the Google PageRank system
    for having unrelated links on your link directory that do not
    compliment your site theme. The more selective you are when
    exchanging links the more important your site will be according
    to Google PageRank.
    
    Add a link exchange campaign to your web site promotion plan
    today. Do it correctly and you'll get more free traffic from
    Google and some clicks from the sites displaying your related
    link.  
    



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