If you put Step 1 of this series into action, you now have a 
licensed home business with a registered name and active bank 
account. Today you will see how simple it is to set up the 
marketing tools you will need to do business on the internet.

(Step 1 is here if you missed it) http://kenleonardjr.com/step1

The smart way to set up your online marketing system is to go 
with professional tools from the start. The recommended tools 
mentioned in this series are both professional grade and 
inexpensive to use. They are used daily here at KLJ Online.

To start setting up your automated internet marketing system you 
will need a domain name. A "dot com" name that includes your 
business name will be fine for now. Later on you will market 
different products or services each with their own web site and 
domain name. You can use your business domain name as the URL 
included in all of your email follow up mailings or as the URL 
included in all of your web site order links. More on that in a 
minute.

Go to NameCheap.com to see if your desired domain name is 
available or not. You may have to make 2 or 3 choices before you 
find one that you can buy. NameCheap is a useful site for 
managing all of the domain names you will accumulate through your 
online marketing activities. They only charge $8.88 US a year per 
domain name. Some web hosting companies charge up to $35 per 
year, don't get your domain from them. Get it at NameCheap and 
have it transferred to your hosting account, simple as that. 
http://www.NameCheap.com

Now that you have your domain name, you are ready to set up 
a professional web hosting account. If you are going to be 
running email lists from your web site server using purchased 
(coregistration) leads, your best option is to use Host4Profit 
for your web hosting. http://hosting.kljonline.com

Host4Profit is run by online marketers that are more inclined 
to stand up for you if you get any email complaints. Some web 
hosting companies would close your account immediately without 
reviewing your responsible email marketing practices first. Not 
Host4Profit... Once you open your account with them, you can even 
add additional domains to be hosted on the same account at only 
$5/month each! That's a good hosting deal.

If you will be running your email list follow ups from an online 
service, you should open your hosting account with ThirdSphere 
Hosting. http://hosting.ken-recommends.com

You can't use purchased email leads with ThirdSphere, but 
everything else you will need to sell on the web is there for 
your use. Create your web site, set up link and sales tracking 
for your products and get a built in shopping cart/payment 
processing system. Your digital products will be delivered 
instantly after a sale and the download link will expire in 24 
hours, preventing download theft. The domain name you use to set 
up your ThirdSphere hosting account will be in the URL of all 
tracking links and web site purchase links, helping to brand 
your company name.

If you have decided to run your own email lists on a Host4Profit 
web site, you will need a professional autoresponder system like 
AutoResponse Plus to manage your lists and mailings. ARP has too 
many features to list here, so visit this site to see all that it 
has to offer... http://arp.kljonline.com

If you have set up your web hosting with ThirdSphere, you already 
have access to an email list follow up manager built into your 
web site. This feature can only be used for leads generated 
directly from your ThirdSphere web site, though. To be able to 
purchase qualified email leads from a reputable source and use 
them in your email follow up system, your only real option is the 
online autoresponder service GetResponse. 
http://followup.ken-recommends.com

Their features and policies will help you once you get your email 
marketing going. You can even buy leads for your lists right from 
your GetResponse control panel, without having to confirm each 
lead (some other popular services make you do this), which can 
drastically affect the number of purchased leads you can actually 
contact.

The last thing you will have to set up for your online marketing 
system to be fully functional is your payment processor. Until 
your business grows to the point that warrants using a full blown 
merchant account from one of the major credit card companies, 
consider using 2CheckOut for your online credit card processing 
needs. http://payments.ken-recommends.com

2CheckOut is a more professional option compared to using 
ClickBank. 2CO accepts credit card payments from dozens of 
countries, has a good antifraud system to protect you, and 
integrates easily into the ThirdSphere hosting shopping cart 
system.

You should also use the PayPal business account you set up in 
Step 1 of this series as another payment method on your sales web 
site. Give your customers as many payment options as you can. 
Some people will pay by PayPal only and some only like to pay 
with a credit card.

In Step 3 you will get some help deciding what kind of business 
and marketing style you will use and which products or services 
you should sell. 

Be In Business For Yourself,
But Not By Yourself!
Join Willie Crawford and Ken Leonard Jr.
and get all the help you need to succeed.
Free training, ongoing personal coaching
and more reasons why you should are here...
http://EliteTeamFreedom.com
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