Have you been a good student? Congratulations for making your
dream of owning a home business a reality. Today you will learn
how to get qualified traffic to your product web site and how to
build your house list of email leads.

(If you missed the first 5 steps, you can catch up here)
http://kenleonardjr.com/step1

Now that you have your online marketing system ready to go, it's
time for you to learn how to bring targeted visitors to your
site.

The fast way to get visitors to your site is to run targeted
keyword based ads with one of the major pay per click search
engines. You can open an account with Google AdWords, then learn
how to use it properly. Though you can get fast traffic to your
offer from a PPC campaign, you should direct traffic to your main
page only for testing the offer and sales copy. The most
efficient way to take advantage of PPC traffic is to send the
visitors to a page that asks for contact info before they can see
the advertised information. Those that don't give their email
address (or more) are redirected to the sales page anyway when
they close the lead capture page.

You must know what you are doing when advertising on Google,
Overture and FindWhat, or you stand to lose a lot of cash very
quickly. You can check out a very popular resource for learning
the finer points of running ads with Google AdWords here:
http://www.kljonline.com/GoogleCash.html

The online market research tool I mentioned earlier in this
series would be a valuable tool for you if you decide to take
advantage of Google AdWords. You can check it out here:
http://marketresearch.for-your-biz.com

I mention this tool again because it comes with a very good
AdWords tutorial. You could save some cash by getting the
research tool with the free AdWords tutorial, then you don't have
to get a copy of GoogleCash. You have to do something to educate
yourself though, or you could really do some serious damage to
your advertising budget.

Now for the cheap way to get traffic to your site, search engine
listings. Learn how to optimize specific web pages to rank highly
in Yahoo, Google and other major search engine listings. Create
each page to focus on a specific keyword phrase that you found
while doing online keyword research earlier in this series. But
don't spend too much time on this method, since search engines
are not very consistent in their listing ranking criteria.

The next method you can use for generating quality traffic to
your site is to run ads in targeted email newsletters and ezines.
Running ads will cost you some cash, but will really make your
traffic meter go crazy. You can build your house list this way
and make direct sales, too. Here is a free tutorial to help you
write effective ezine ads:
http://kenleonardjr.com/articles/WritingNetworkMarketingAds.html

Make sure you track every link you use in your email newsletter
campaigns. Doing this will show you which ads are working and
which are not. You will also find out which ezines are working, a
valuable thing to know. What works for you will depend on your
product and your target customer.

Writing promotional articles is a very good way to develop a long
term traffic source. Write content that would be useful to your
target customer, then ezine publishers and webmasters give your
articles exposure to your market. This will send you high quality
targeted visitors that like what you have to say. Here's another
free tutorial for you, so you can learn how to write articles for
web promotion that will bring you quality traffic:
http://kenleonardjr.com/write

Buying banner and link space on high traffic sites that are
related to yours can be a good source of targeted traffic, but be
careful. You could spend a lot of cash, get a lot of traffic to
your site but not get ANY sales or ANY leads! So start small and
work your way up. This is a good rule to live by when learning to
market online using any paid advertising.

Buying email leads is another effective way to get qualified
visitors to your site, if done correctly. When purchasing email
leads, make sure the lead signs up for your list specifically and
that a proper record is made of the request. There are only a few
reputable sources for co registration email leads, so choose
carefully. Such a lead provider that is used by many professional
online marketers can be found here: http://leads.for-your-biz.com

Put these methods into action and you will get targeted traffic
to your web site and your offer. Some will produce short term
sales while others will bring results later on. Some of these
tactics will require a bit of cash while others will cost you
your time. Don't make the mistake of thinking that your time is
cheaper than spending cash, it is not. Treat your time as you
would your money. Sometimes a small fee to get a job done is a
lot cheaper than the time you would spend doing the job.

Now that you will be getting some serious traffic to your site,
you will want to make sure you are using the most effective
follow up series you can. Your follow up messages can make you a
lot of cash if you know how to put it all together.

In Step 7 of this series, you will learn to follow up with your
prospects effectively. How to deliver a powerful resource and
sales message that will make buyers out of visitors that would
have left your web site, Never To Return.

Don't miss it... 

Ken Leonard Jr.
Be In Business For Yourself,
But Not By Yourself!
http://EliteTeamFreedom.com