Have you decided to publish a weekly newsletter to keep in touch
with your prospects? Today you will learn how often to send out
mailings to your list and how to manage your list. You will also
learn how to get people to sign up for your newsletter,
especially if you are in a crowded market niche.

(If you missed the first 8 steps, you can catch up here)
http://kenleonardjr.com/step1

Almost anyone can put together a weekly ezine. But only those
that take the time to learn how to properly manage their list get
to publish without all of the potential headaches.

So how do you get people to sign up for your list when there are
already many ezines trying to get noticed by your target market?
Offer your web site visitor an original added incentive to join
your list. Remember that your prospect is faced with giving their
personal contact information to someone that they do not know.
Create an original series or report that addresses a problem that
your target market is faced with and gives them a solution.
Here's an example of this in action: http://KenLeonardJr.com .

Don't make the mistake of offering your potential reader some
overexposed ebook that won't be useful to them. If you are giving
away a freebie that your visitor has seen a hundred times
already, they will not think it is worth giving up their contact
info for it. That's the bottom line.

Once your web site visitor has signed up to get your ezine, how
often do you send messages to them? Sending them way too much
email (like everyday) can make them see you as a nuisance. Send
your messages too infrequently (like once in 6 months) and you
chance that they will forget who you are. Avoid both of these
situations with consistent contact that is useful and not a
bother to your reader.

There is nothing wrong with sending messages to a prospect once
every three days at the beginning, if you limit this more
frequent contact to six or seven issues. Then increase the time
between your mailings so you are publishing weekly, bimonthly or
monthly after that.

Managing your list can become a chore as it grows larger. You
will need to make sure that unsubscribe requests are being
honored in a timely manner. Clean your list of all canceled
subscriptions on a regular basis, too. And you will have to
manage your undeliverable contacts, commonly known as bounces.
This can be quite a job if you have a large list that gets a
regular stream of new sign ups.

Rather than performing list maintenance manually, you should find
a list management system that will do most of it for you. An easy
to use automated tool that I use for my house lists can be found
here: http://arp.kljonline.com

Do yourself a favor and run your ezine the right way from the
beginning. Sure, you will make some mistakes. But following the
advice in this tutorial can keep your mistakes to a minimum and
make your life a lot easier.

It's a simple choice... Do you want to deal with a lot of
headaches on a regular basis or just the occasional small
problem. 

Be In Business For Yourself,
But Not By Yourself.
Get personal help from
Ken Leonard Jr. so you can
make a living from home...
http://ImagineLifeWithoutDebt.com