After completing Step 4 of this series, you should have your home
business entity created and licensed and your professional
internet marketing tools all set up. If you've been doing your
homework up to this point, you've also finished your keyword and
ad research which produced a profitable keyword phrase for your
product and you have written sales copy for your web site (or had
a pro write it for you) that will entice your prospect to take
the action you want them to.

(If you missed the first 4 steps, you can catch up here)
http://kenleonardjr.com/step1

Today you will learn how to set up a lead capture system that you
will profit from. Many visitors to your site will not by from you
on their first visit. You will learn how to get your visitors to
give you their contact information, which turns them into
interested prospects. Multiple exposure to your offer is proven
to get more of the people that visit your web site to purchase
from you.

Your first task is to give your web site visitors a reason to
want to give you their contact information. Offering a useful
resource that would REALLY be of interest to your target customer
is a good way to do this. A "how to" series dealing with your
subject matter is a good way to establish multiple contacts by
email. Offering the information they want as a PDF report that is
only available from a link that you email to them is another way
to get their email address.

Next, take the information you are trading for someone's email
address and load it into the autoresponder system you set up at
the beginning of this series. If you are offering a series by
email, set up the first message to be Part 1 of your series and
the same for each message to follow. Space out the messages so
they are delivered every 3 or 4 days for the first couple of
weeks, then you can try once a week for a while then once a
month. If your lead list is from a PDF report signup, you will
have less communication with your readers. Make sure you email
them every month or so just so they don't forget you. Try to
include something useful for them when you do.

Now it's time to create the forms that your site visitors will
use to submit their contact information for your series or PDF
report. This is easy, but it will require you to edit the html
code that is your web page. I mentioned in Step 2 of this series
that it would be a good thing to learn to use a web page editor
like Dreamweaver or FrontPage. Now you see why.

Just go to the control panel of the autoresponder you want people
to sign up for and use the link provided to create form code. You
will get several lines of html code that need to be copied and
pasted into your web page html. You can insert the form code into
tables placed in different locations on different pages of your
site. You can even use the form code in a pop up that visitors
will see when they enter or exit your site. Give your site
visitors as many different opportunities to sign up for your lead
list as you can.

You can set up most autoresponders to redirect a new prospect
after they sign up to a welcome or confirmation web page that
blends in with your web site's look. From there you can take them
anywhere you wish.

Once you get everything in place, it's time to test the system.
Act like you are an interested visitor and go to your web site.
Find the form to sign up for your email series and enter your
name and your email address. After you click the Submit button,
you should be redirected to the subscription confirmation page
that you set up. Now check your email inbox for the first message
in the series. If you got it, everything is working fine. If not,
it's time to troubleshoot until you've fixed the problem.

So what kind of contact information should you collect from your
sign up forms? It will depend on the product or service you are
offering or if you are promoting a network marketing program.
Some people are uneasy about giving their personal information,
so ask for as little as possible from them. A phone number and
country is always good to have if your follow up requires contact
by phone. A mailing address is great if you can get them to give
it up, since you can direct mail them with anything you want.
When you create the form code from your autoresponder control
panel, you will have the option to ask for different information
fields in your form, like email, first name, last name, phone
number and country or time zone.

In Step 6 of this series, you will find out how to get targeted
traffic to your web site so you can generate leads for your
follow up system. You will also learn how to direct qualified
leads through your autoresponder without web site sign ups. And
wait until you see what's in store for you in Step 7 and Step 8!
See you then... 

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for achieving Financial Independence...
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http://ImagineLifeWithoutDebt.com