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Are you fickle? (Do you even know what "fickle" is?) According
to Merriam-Webster Online, "fickle" is defined as "given to
erratic changeableness."
And when it comes to website success... If you're fickle, you're
in a pickle!
One of the biggest problems that crops up with my clients is
that they always to seem to be too focused on the *NEXT* "big
thing"...long before they've perfected the science of their
*CURRENT* big thing -- their existing website.
As an entrepreneur, you should always be on the lookout for the
next new ideas, the next challenges, the next possibility for
success...but don't be fickle!
Clients say to me, “Dan, what am I doing wrong? I've got 8 or 9
websites up right now and I am starting 3 more this month. But I
don’t know why am I not making much money with any ONE of them."
Wake up and smell the coffee, you Fickle Fiend! You're working
on TOO MANY WEBSITES!
I've seen this so often it hurts...instead of putting effort into
making their existing website more compelling, more effective,
and more profitable, Fickle Folks are way too focused on that
elusive "next big thing"...
And when their first website doesn't deliver on the promise, they
don’t ask "Why?"... They don't try to fix what may be broken...
They just change their focus and concentrate on building another
website that they're certain is going to be "the next big thing."
And when that doesn't work...probably for the same reasons that
Site #1 didn't make any money...they'll start another new site and
another and another in an endless cycle of "no return on too much
investment."
If that's not the fast track to bankrupt-and-out-of-business,
I don't know what is!
As you know, I am a big believer in multiple streams of income.
So, I am not saying you should be have multiple websites.
BUT...make sure your existing website is as strong, solid, and
successful as you can make it before trying to grab the gold ring
and the next "big thing."
Don't take the "fickle" path to the Poor House. Stay focused on
promoting just one website ...and promoting it effectively! Put
on blinders to other distractions and keep your eye on the prize:
making that ONE website as profitable as possible.
Dan Lok 604-583-4904
"Call me, I answer my own phone."
Writer's Resource Box:
Dan Lok is known as "The World's #1 Website Conversion Expert",
with a proven track record of selling over $25.7 million dollars
of merchandise and services. Dan has resuscitated copy that was
previously in "critical condition" and helped his clients to
double and triple their conversion rates... some as much as
417%!!! More than 200 websites have been "Lok-ed" and loaded for
Internet action. Go to: http://www.WebsiteConversionExpert.com
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Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
