Question: What's an easy way to deal with lingering doubts and 
questions about an offer with the best ways to create urgency 
and compel people to act now? 

As any good copywriter or marketer will tell you, overcoming 
resistance is essential to closing a sale. And as any successful 
copywriter or marketer may keep secret, there are essentially 5 
foolproof ways to create a sense of urgency. 

1) Limited Time 
Time waits for no man, and neither should your offer. Set a time 
limit to send a clear message that says, 'You must act NOW.' Be 
sure to state a very specific deadline. Dont say 'This offer 
will expire soon.' 

Do say, 'This offer will expire on July 20, 2004' or 'This offer 
will expire at midnight on June 12th' or 'This offer will expire 
in 10 days.' I think you know what I mean. 

2) Limited Quantity 
What do diamonds, vintage wine, and a triple-play in baseball 
have in common? They're valuable because they exist in limited 
quantity. Give your 'Widget' the same value by advertising that 
only a limited number of these Widgets were produced. Or say 
that only a limited number of these Widgets will be sold. 

Again, be very specific. The above example should really read: 
'Only 341 of these Widgets will be sold at this special 38%-off 
discount price.' 

For a double-whammy, add a little financial incentive to your 
limited quantity offer: 'Only a limited number of these Widgets 
will be sold at THIS special price' or 'Only a limited number 
of these FREE BONUES will be given out.' 

3) Exclusivity 
People want to feel special and like they're getting something 
that other people aren't. Thats why the 'golf club members only' 
deal work so well... 

4) Superiority 
I've got an ego, you've got an ego, and you can bet your sales 
message that your prospect has an ego. Appeal to it with offers 
that say, 'This deal is ONLY for action takers.' and 'This deal 
is ONLY for successful people.' 

5) Popularity 
People like things that are popular and they trust what other 
people like... even if they don't know those people. It's the 
reason that restaurateurs always put customers in the front 
windows... you don't want a prospective diner looking in on 
a bunch of empty seats... 

People like to be part of the 'popular crowd' and they also 
don't want to experience the pain of being on the outside 
looking in. So stir up the pain and remind your visitors what 
they will miss out or lose if they dont act now. 

These two tactics are a one-two punch that will knock consumers 
right out of their lethargy and right into your offer. 

Dan Lok is known as "The World's #1 Website Conversion Expert", 
with a proven track record of selling over $25.7 million dollars 
of merchandise and services. Dan has resuscitated copy that was 
previously in "critical condition" and helped his clients to 
double and triple their conversion rates… some as much as 417%!!! 
More than 200 websites have been "Lok-ed" and loaded for Internet 
action. Go to: http://www.WebsiteConversionExpert.com