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    How 'Default' Optioned Spam and Junk Email Filters Could Be Ruining Your Business
    Copyright © 2005, Suzzi Law

    You spent tireless hours creating your business model, even 
    longer perfecting your website to be the best that it can be. 
    Taking count of your competitors, positioning yourself with a 
    uniqueness that surely could not see you fail.
    You agonized for weeks over the perfect website hosting company 
    for your business, and chose the one that guaranteed you 99% 
    uptime (you want your website 'up'!). You have staff in place, or 
    indeed if working alone, know that you will be your own 'one-
    woman' customer support team.
    You have made an executive decision, through the hundreds of 
    business meetings that you have had with yourself (in your own 
    head - whilst falling asleep, in the bath and eating lunch) that 
    you will be providing email sales and email customer support 
    only. After all, if it is good enough for eBay then it is good 
    enough for you yes.
    Everything is in place, the site is live, the search engine 
    marketing firm has been contracted for $39.95 a month (you don't 
    have much of a budget just yet), the advertising is in place and 
    you have decided to do this yourself to save extra money (after 
    all you summarize, why hire a company to look after PPC when you 
    can easily do it yourself right).
    It's Monday, the perfect 'go-live' day, 1500 hours and the site 
    has been live 8 hours, your pride and joy is up and running and 
    your dream of making an online business a reality is now yours. 
    You are getting visitors and hey, you are even starting to get 
    sales and it's all looking good.
    You have employed some of the best anti spam/junk mail filter 
    software there is to avoid unwanted distractions whilst you 
    respond to your new customers and your website hosting company 
    also guarantees you the most vigorous defence at server level 
    for unwanted email.
    But...suddenly there is a problem, you start receiving emails 
    complaining that you have not replied to other emails, which you 
    had never received. At first you simply thought it was a 'crazy' 
    customer or one of those lost emails that never get there that 
    you know the traditional postal service are so well known for.
    But...then there are 2 emails complaining of non-response, 
    one from a customer who had bought from you the previous day 
    demanding that if you do not respond immediately that they will 
    charge-back the transaction! Where did that come from, you never 
    received an email but you did receive this email - why was that, 
    this really is coming more of a regular occurrence and something 
    that you need to take action in resolving.
    Now, not only are you losing sales by not receiving emails of a 
    pre-sales nature but you are receiving emails from your customers 
    complaining that once they buy from you that you cannot be 
    And so it starts, the beginning of the end, a bad reputation for 
    customer support, charged-back transactions that cost you and 
    your now struggling website business additional money and a 
    realization that there seems to be a problem with email, but 
    you do not know what it is.
    Ok, so the above might seem a little extreme but we live in an 
    extreme world where just one issue can make or break a company 
    and as a small 'one-woman' online business who has spent so much 
    money on search engine marketing, advertising and making your 
    website the best that it can be, you really could do without such 
    issues. You want to be a success, not gain a reputation as one 
    whom provides terrible service.
    Where do you look to resolve the issue? 
    No further than the spam/junk mail filter software you purchased 
    and/or the service mail filters that your website hosting company 
    put in place 'for your protection'.
    The very purpose for which spam/junk mail filters are 
    implemented, being to protect your mailbox from unwanted email, 
    can be the very same good intentions that cause you great issues 
    with your customers and cause annoyance to distraction in 
    What is an unwanted email; yes the hundreds of spam emails 
    selling the latest pharmaceutical product from yet another 
    untrained and un-web-educated affiliate. Emails that you never 
    asked for or indeed want - they are so annoying that you ensured 
    that your home PC, which is also used by your 2 kids (12 and 15 
    years of age) employs the same level of spam email protection as 
    your business PC. You didn't want your kids to become privy to 
    'adult' spam themed emails that pop through every mail box from 
    uncaring spammers across the world did you.
    But wait, this is your business computer and your business 
    website we are talking about now, not your home PC where spam and 
    junk email filters are best put to use. Your business uses email 
    as its main communication tool, is it really a wise idea to 
    put your faith in a piece of software or your website hosting 
    companies default mail filters. Should you not really take on the 
    ownership of deciding what is and what is not junk email, and 
    the question to really ask oneself is, can your website business 
    really afford to put the decision of what should and what should 
    not arrive in your email box.
    Regardless of how 'intelligent' the spam filter is, how much 
    control you have over it, or indeed how much control you do not 
    have over it if a default feature of your website hosting email 
    accounts, any website business worth its salt needs at the 
    very least to consider all of the factors that make up this 
    fundamental business decision - to filter, or not to filter.
    Have you run all appropriate tests? Can you receive emails from 
    Hotmail, Yahoo and other free web accounts? What happens if an 
    attachment comes with the email, and are there any kind of 
    content filters or 'auto-responder' issues to think about. What 
    about the different ISP's, can you receive from AOL users - or 
    more importantly sometimes, can AOL users receive your emails.
    Explore the next set of issues, perhaps you can receive all 
    emails, but what happens if your customer is using s spam/junk 
    email filter and they cannot receive your reply. The nightmare 
    scenario then of you actually responding to your customers 
    contact emails but because of their ISP or junk mail filter they 
    cannot receive your replies, have you tested this, have you 
    tested the content of your emails? If you lace HTML or URL's 
    within the content is that accepted...yes these are all issues 
    that you should have considered before your website even went 
    live but this is not a well documented or well discussed topic.
    Yet, this should a subject of conversation, it should be a 
    topic of interest and it certainly should be something that 
    is addressed as part of every website implementation plan.
    Do not let a spam or junk email filter ruin your business. Get it 
    setup properly, with thorough implementation and gain knowledge 
    of how to operate it correctly. Don't let technology take over 
    by simply selecting the 'default' option.
    This article was produced by http://www.servicewrap.net. Search 
    engine ranking and marketing service provider - without real 
    visitors it will not matter if you have email communication 
    NOTE: Not all website hosting companies implement anti-spam 
    filters by default. If in doubt, ask. This article does not 
    assume that spam/junk email filters will ruin a business, only 
    that the business in question should be thoroughly knowledgeable 
    of any issues when running such software - and where 
    implementation and spam control is available that these are 
    properly set up. 

    Writer's Resource Box:
    Suzzi Law is the quality and control marketing arm of 
    http://www.servicewrap.net, with many years experience 
    in undertaking search engine ranking services for 
    hundreds of companies worldwide.

    More Articles Written by Suzzi Law

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