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Managing The Cost Of Doing Business Online
Copyright © 2005, Ken Leonard Jr
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Have you spent a boatload of cash on advertising for your web
site, only to end up with no sales and an empty bank account?
Managing the cost of doing business online can give you the
results you are looking for, without going broke in the process.
Throwing money at a new online promotion will not ensure it's
success. People have told me about their frustration after
spending a thousand bucks on internet and email advertising for a
new product launch and having nothing to show for it in the end.
Even more disturbing are those that set up their first campaign
with a pay per click search provider without knowing what they
are doing.
The key to getting results from your online promotions while
managing your costs is to start out small. Once your ads are
getting clicks and creating sales or leads, you can increase the
funding for those ads. The success of your online or email
promotions relies on your knowledge and skills. Increase your
skills before you increase your advertising spending.
Before your advertising will produce good results, you will have
to learn how to write and test ad copy. Running ads in targeted
email publications and on web sites without this knowledge is a
waste of your advertising dollars.
When using pay per click search providers for your advertising
like Google Adwords and Overture, you will need the skills
mentioned above as well as a good understanding of how the pay
per click service works. Not only can you easily waste your ad
budget dollars using a PPC service, but you can loose a lot more
a lot faster.
Recently I heard of an unfortunate aspiring online entrepreneur
that had set up a PPC campaign but did not monitor it properly.
He lost a lot of cash by bidding on keywords that were too
expensive for his budget and by letting these listings rack up
many clicks.
Imagine the surprise of a lifetime when your credit card bill
comes in and you see a charge from your PPC service for thousands
of dollars. And if you didn't use a lead capture page that your
ads directed prospects to, you don't even have a targeted email
list to show for it. It is awful to hear stories like this, but
it happens every day to people just like you.
There are going to be costs that are necessary to run your online
promotion campaigns and web sites. A professional web hosting
company for your website will run you $25US a month (like this
one: http://hosting.kljonline.com ) A versatile autoresponder and
email mailing list manager will cost you around $20US a month for
an online service or a one time fee of $199 to have a
professional system installed on your own web site (like this
one: http://arp.kljonline.com )
Your advertising and list building costs will be set by you
according to your budget and will only change if you change them.
Some email lead providers allow you to set up your own payment
plan that is automatically renewed each month. You know exactly
how many leads you will get and exactly how much it will cost.
You can check out such a service here:
http://leads.for-your-biz.com
Using PPC search listing providers opens the door wide open to
added risk. In Google Adwords, if you don't set a daily spending
limit, you could find yourself with a bill at the end of the
month like our poor friend I mentioned earlier. And if you pay
too much for each click on your keyword phrase, you may not make
a profit from the amount of sales you get. That is why you should
know your visitor value before you start bidding and always have
the PPC ad direct prospects to a lead capture page before they
see your web site. Set your daily spending limit and build a
targeted list from your lead capture page. You will then be on
your way to profiting from PPC providers safely.
Manage your spending properly and you can do business online with
the least amount of risk possible. Start out small and increase
your budget as your profits grow. Learn the skills you will need
to ensure that every advertising dollar you spend is a dollar
well spent.
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The article on this page is Copyright © 2005, Ken Leonard Jr
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Article Marketing Tips:
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- Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
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