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You've worked long and hard to get traffic to your web site.
Now you've got to persuade them buy something from you. This is
called web site conversion.
It is defined as the number of visitors that turn into customers
of your products or services. If they don't buy something, then
all your efforts are for nothing.
Website Conversion Expert Dan Lok says that you don't need as
much traffic to your web site if the people who do visit purchase
when they are there.
Here are some of the Dan's most important keys to online
conversion success:
1. Revise and Update Your Web Copy. Use true success stories that
reveal techniques and tactics. Create the desire to know or have
the product by focusing on the benefits and ease of use. Test and
revise till you know the copy works.
2. Find Out Where Your Visitors are Coming From. Track and
analyze your web site traffic and learn the sites where your
traffic is coming from. Know which advertising or marketing
activities produce your true customers so you can focus on those
areas and make them grow.
3. Find Out What Your Visitors Are Looking For and Deliver It.
Ask your visitors to tell you their needs or wants. Identify the
patterns and most common requests. Then modify your offering to
meet these needs.
4. Develop A Relationship Before You Try to Close the Sale. Share
your knowledge and expertise. Offer free samples or reports.
Provide free recommendations. Get the prospect involved and
demonstrate you can communicate and are trustworthy.
5. Add Audio to Your Web Site. Pop their interest and surprise
them. Many people will respond more effectively to audio. Give
them audio messages that educate them and teach them some thing
that has real value.
Use these techniques to resuscitate your web site and watch your
conversion rate increase dramatically.
Writer's Resource Box:
Dan Lok is widely known as "The World's #1 Website Conversion
Expert!" But what do you care? Well, if you rush over to his
site... I think you'll come to your own conclusion that he's the
real deal when you see how much FREE (yet extremely valuable!)
profit-producing info he's giving away. Check it out now at:
http://www.WebsiteConversionExpert.com
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Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
