Would you like to rev-up your conversion rate and get sales 
going from "zero in sixty" in no time flat?

Would you like to increase your profits exponentially -- 100%, 
200%...even as much as 1,700%... -- by doing nothing more than 
changing a few words on your website?

Have you been hunting for a big return with a minimum investment 
of time...and no investment of money?

Well put down your magnifying glass, Sherlock Holmes, you've 
solved the case. The ten steps below are for you. Use them to 
re-tool your current sales message into a sales magnet, and then 
brace yourself -- because a tidal wave of income will be headed 
your way!


#1 - All The News That's Fit To Print 
Consumers love to be on the "cutting edge" of information. 
Make sure your headline shouts, "This is NEWS."


#2 - Don't Be Coy 
Start your web copy with an attention-grabbing headline that 
says, "Here's what's in it for you."  


#3 - Get Connected
Strive to make a connection with your prospect from the start. 
People buy from those they know, like and trust. 


#4 - Stir Up Emotion
Feed your prospect juicy bits of helpful information that will 
get their hearts pumping with excitement. Make them feel how 
good it will be to have your product or use your service.


#5 - Be Overwhelming
A sales letter is no time to be modest. Overwhelm your prospects 
with benefits and helpful advantages. The more benefits you 
offer, the higher your response.


#6 - One-on-One
Your message isn't being displayed to an audience of a thousand 
people; it's being read by just one pair of eyes. So write as 
though you're talking to a person, not to a group. Use “you” 
and “I’ throughout the copy and try to avoid “we” and “our”.


#7 - Personality is Always in Style
Inject style and personality into your sales letter. It’s this 
kind of personal touch that gives your pitch originality and 
distinction, and underscores the "this is just for your" 
quality of your message. 


#8 - Lean Cuisine
Put your copy on a diet. "Trim the fat" by eliminating excess 
words. Be direct. Be hard-hitting. And above all: be clear.


#9 - Be A Verbal Van Gogh
Use your words to create vivid pictures. Help your prospect 
visualize reaping the rewards themselves which will also allow 
them to feel it emotionally.


#10 - Break It Up!
Break up your messages into short paragraphs and small segments. 
Make sure you layout offers plenty of white space. The more you 
can break up your text into short sentences and paragraphs, the 
easier it is for prospects to read.


You can turn your Edsel of a sales letter into a high-performance
model with just a few minor adjustments and no expensive "parts" 
to buy. Then shift into high gear and let your competitors eat 
your dust!