Once you have researched and found and Affiliate/MLM program 
that you are comfortable with and you are ready to begin 
building your new home business in earnest, you are likely to 
hear the same word drummed into you like some incessant mantra: 
“Downline”, “Downline”, “Downline”.

In the early phase of creating your home business endeavor you 
may easily be lead to the assumption that it is your sole 
purpose to build an enormous downline and as a result, you 
will somehow automatically achieve home business success.

The following may come as a shock to some new MLM entrepreneurs: 
simply “having” an enormous downline does not guarantee you 
success.

The key to downline successes is possessing a WORKING downline 
of individuals who are promoting and successfully selling your 
program’s products.

At the core of any legitimate MLM program is a solid array or 
quality products that you and your downline may promote, sell, 
and profit from.

Leading your downline by example will likely enhance the 
likelihood of your success. If you simply instruct your downline 
to build a dowline of their own you will wind up with legions of 
people underneath you achieving absolutely nothing.

Your MLM purpose should be two-fold. Yes! First and foremost 
build a large downline. It is essential. Secondly and equally 
importantly instruct your downline to become intimately familiar 
with the products that are made available for them to market and 
then instruct them in promotional methods.

Likely, if you are involved with a quality program, the products 
could easily number in the hundreds. Clearly, it will be 
difficult for you or your downline to become intimately 
familiar with each and every product your program offers.

It is not essential to know the intricacies of each and every 
product your program offers. A wonderful tool for success exists 
within the MLM business opportunity. It is known as 
niche-marketing.

In general terns, certainly you and your downline should be 
promoting and offering all of your program’s products. 
Niche-marketing however, allows one to specialize and garner 
expertise and thereby greater profit with one or several 
related products.

Likely your program offers a product, or “family” of products 
that interest you particularly as an individual. It is highly 
recommended that you begin to use these products of interest 
yourself on a regular basis. If you have an interest in a 
particular product or products, then you are likely already 
purchasing and using some other “brand” of that product. Simply 
switch to your program’s product and begin using it and in that 
manner you aren’t really expending any extra money.

Once confident and pleased with utilizing your program’s 
products that interest you, the wonderful by-product will be 
that promoting the product will not feel like a “job” to you, 
it will be a pleasure. This is one of the benefits of owning a 
home business. You will be using products that you like and 
you will be having fun promoting and profiting from them.

The synergistic beauty of a large downline and niche-marketing 
combined is that each of us are individuals with differing 
interests. Therefore if you have a large dowline of individuals 
with varying interests and you have instructed them to promote 
and utilize products of personal interest, then likely the full 
array of products offered by your program will be actively 
marketed and sold by your downline. Thus, even though you are 
using and marketing only one or several related products that 
interest you personally, you will be profiting by the size and 
individual tastes of your entire downline in that they will be 
marketing different products that are of interest to them yet 
you will be profiting from these efforts even though you may 
not have a  particular interest in that product yourself!

Use your program’s products that interest you, and instruct 
your downline to do the same. Your business will be both 
enjoyable and profitable!