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David Jackson of CEO, Imagelink Inc., invites you to reprint this article in your print publication, ezine, or on your website. This is a Free-Reprint article. The only requirements for publishing this article are:

  • You must leave the article and resource box unedited. You are not allowed to change our recommendations, nor are you allowed to change the context of the article.
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    Thank you for adhering to these four very simple rules.
    Why Should I Track My Web Site Visitors?
    Copyright 2004, David Jackson

    I   am  assuming that you are reading this article because 
    you   have   a  reason  to  generate more traffic for your
    web site. 
    
    The  U.S. Marines would not invade or establish a plan  of 
    attack  if  they did not do the proper reconissance,  would
    they?  Of course not! So the question is presented to you:
    If you are ready to invest    money   in  advertising  or 
    look  for additional web site traffic, wouldn't you need to
    do your own "recon" or research? 
    
    Certainly you would. 
    
    Analyzing  your  web  site  visitors  can  only be done by 
    understanding  what  is happening on the web site yourself.
    It's  like having your own web site intelligence    built 
    in.   You   cannot  make  a marketing plan unless you have
    done your recon. 
    
    Using   the   reports   you   will  generate with your site
    analyzing software like HitInspector.com,  you  will  be
    performing  this  recon automatically.  
    
    You will  also learn how you can have your own special
    intelligence agents  to  get  even  more  detailed on what
    is happening within  your  web site. But for now, lets just
    keep  to  the  basics    of   why  tracking visitors is so
    important for the success of your site. 
    
    Therefore,   the  answer  to  WHY? is quite simple: 
    
    Because  you   are   interested  in  bringing more targeted
    traffic  to  your   web site. These vistors will naturally
    purchase your product or read your articles.  Understanding
    these  real interested  users  will help you focus efforts
    accurately. You  will even be able to understand when most
    people  are   visiting   your  site down to the day of the
    week,  and  the  time of day.  I hope you see,  while  some
    of the reports  and  information appear  over  simplified,
    if you break down each one individually, it will make more
    sense. 
    
    
    Here's  an  example  of  what you can learn from very basic
    analysis: 
    
    Suppose  you  want  to send an email out to users through a
    safe  mail  list  or advertise in an email newsletter. You
    cerainly want to make the most of your one time mailing. To
    do this,  do  your  recon. 
    
    Open  your analyzer  and generate the latest statistics then 
    view basic  reporting and view  Time,  Day, Monthly visitors. 
    Just by looking  at  which day of the week  more people have 
    visited  your   web   site,   you   will   adjust   your  
    mailing  schedule  to  reflect   when   most   users  are 
    online  and interested. This  is not a guess... by looking
    at the report you  made   You can see a real structure as 
    to   what   the  best time would be. 
    
    Yes,  the  secret  to getting   visitors   to   your  site 
    and having  success  executing  a  clear  cut  plan.  Just 
    like  a  platoon   of  Marines  would  attack, they have a
    plan.  You  must have a plan!  If  most people are viewing
    your  site  at 3:00 pm on Tuesday,  then  you  make  sure 
    your email is sent around that time. This really works! 
    
    
    Next   plan  of action:  1) Decide on your marketing ploy 
    2)  View  your  statistics  and decide on the best time to
    execute   3)   Execute  your  plan  on  well.caluculated  
    research.   Remember,   It   is  your goal to  construct a
    vision of what your visitors are doing once they arrive at
    your  web  site.  Once   you  get   the   "picture",  the 
    direction of paths to follow  should  soon  become  clear.
    This  information  will prove invaluable in executing your
    plans to the detail. 
    
    --------------------------------------------------------------
    You  can  download  Imagelink  Incorporated's Hit Inspector
    Web Traffic Analyzer here:
    http://www.hitinspector.com  
    

    David Jackson is the CEO of ImageLink Incorporated which has developed Hit Inspector Web Traffic Analyzer and other Internet Intelligence products and services. http://www.imagelink.us




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