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Trevor Johnson of BestPrac.Org, invites you to reprint this article in your print publication, ezine, or on your website. This is a Free-Reprint article. The only requirements for publishing this article are:

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    Thank you for adhering to these four very simple rules.
    Understanding Email Netiquette
    Copyright 2004, Trevor Johnson

    In life, it is the moral responsibility for the elder to teach 
    the younger, or for the experienced to teach the inexperienced. 
    In internet life, the same moral responsibility applies in 
    regards to correct use of email.
    
    One large difference is that, in internet life, it is very often 
    the younger who are the experienced. The current waves of growth 
    in internet usage, the new users, are largely from the older 
    generations.
    
    Accordingly, it becomes the responsibility of the experienced 
    users to educate and train newer users in the correct usage of 
    email. One simple way of imparting this education to lesser 
    experienced internet users is to politely refer them to this 
    article, either on the page you are currently reading or at 
    http://BestPrac.Org/articles/netiquette.htm
    
    The internet life carries it's own versions of courtesy, privacy 
    and security issues that all users need to know. Hence a new word
    has entered the vocabulary - Netiquette. (Internet etiquette.)
    
    For example:
    
    * In internet and email culture, ALL CAPITALS IS AKIN TO 
      SHOUTING and is universally seen as rude and impolite.
    
    * New email users often forget to include a brief "Subject" 
      line on their emails, or do not understand the importance of 
      it. Ordinary postal service "snail-mail" does not ordinarily 
      require a heading about the contents of the letter on the 
      outside of the envelope - though most posted periodicals and 
      many commercial accounts nowadays do identify the contents or 
      level of importance on the outside of the envelope. Email, 
      however, operates very differently from snail-mail. Never 
      omit a subject line, and keep your subject line brief and 
      relevant. Without a subject line, your email will probably 
      be seen as yet another junk email and be deleted unread by 
      the intended recipient. More commonly, it may not even reach 
      the recipient at all. Many ISPs filter suspicious looking 
      emails and delete them without delivery. A blank subject line 
      to an email filter is like waving a red rag in front of a bull.
    
    * Never send emails to people you do not know without their 
      express permission. Only send email to people who you know, 
      or who have clearly indicated that they want to receive 
      correspondence from you. Violation of this act of Netiquette 
      can land you in all sorts of trouble. You will be labelled as 
      a spammer. In some states or countries, you risk being charged 
      with criminal or cival violations of the law for sending 
      unsolicited email. Even in countries or states where there is 
      no specific law prohibiting unsolicited email, it is regarded 
      as bad manners and offensive. If you check with your ISP, you 
      will almost always find that they reserve the right to 
      terminate your internet connection if they receive complaints 
      about you for sending unsolicited email.
    
    * Even when sending email to people that you do know, only send 
      them what they are likely to want. Not everyone you know wants 
      jokes or other "chain email" forwarded to them. Not everyone 
      shares your sense of humour or has the time while connected 
      at work to be reading frivolous emails. If you like forwarding 
      jokes or other "chain emails" to your friends, check with them 
      first to be sure they are happy to receive them.
    
    * Think before you type. Type, then think again. Unlike 
      face-to-face or voice-to-voice communications, the easily and 
      quickly typed email can all too easily be a source for 
      expressing your feelings in the bluntest of ways. Similarly, 
      the hastily written word may lack feelings and not express the 
      emotions that can be sensed with eye contact or voice 
      modulation in other forms of communications. It is too easy 
      to forget that there is a human at the other end - not just 
      a computer. You can very easily damage your own reputation 
      and destroy friendships with thoughtless emails. Once an 
      email is sent, you cannot retrieve it. The damage is done.
    
    
    While to the experienced user all of the above is simply common 
    sense, as the old saying goes "Common sense is not really all 
    that common." These basics are not innate within the human sole. 
    Newcomers need to be taught.
    
    When to use To:, CC: or BCC:
    
    Another vital area of appropriate email usage goes beyond merely 
    being courteous in your communications - the correct use of To: 
    or CC: or BCC when adding recipients to the email your are 
    sending.
    
    All popular email software and all web-email accounts give you 
    a choice of these three different ways to add a recipient for 
    your email. (Sometimes you might need to check your software 
    menu and enable BCC as a visible option. It is not a visible 
    option by default in all email software, unfortunately.) Your 
    choice has vital privacy and security implications, so it is 
    important to know which to use and when.  While "To:" is self 
    explanatory, a brief definition and history of CC: and BCC:  
    will help you understand their correct usage.
    
    CC: is a term from old fashioned typists. It stands for "Carbon 
    Copy". In days of old, prior to photocopiers or word processors 
    with laser printers, copies of letters were made by inserting 
    two sheets of typing with a sheet of carbon paper in between 
    into the typewriter. When a secretary typed a letter that was 
    meant for one person though another person (other other people) 
    was to receive a copy, and the first person was to be informed 
    that a copy was being sent to another person, the typist would 
    add a line under the signature at the end of the letter, along 
    the lines of:
    
     CC: Joe Bloggs.
         Jane Smith.
    
    This convention alerted to direct recipient to the fact that 
    the letter had also been sent to other specific people.
    
    If you did not want the direct recipient to know that copies 
    were sent to other people, you'd simply not include a CC: 
    line at the end of the letter.
    
    BCC: stands for "Blind Carbon Copy". It is the electronic 
    equivalent of sending a letter to multiple people without a 
    CC: line. It means that people receive the email without any 
    trace of who else is also receiving it being revealed.
    
    Given those definitions, there are simple guidelines as to when 
    you should use To:, CC: or BCC: in the emails that you send:
    
    * If your email is being sent to just one person or email 
      address, place it in the "To:" section.
    
    * If your email is being sent to more than one recipient and all 
      the recipients truly need to know who else is receiving it, 
      put all the addresses in the CC: section.
    
    * If your email is being sent to more than one recipient but 
      there is no urgent reason for all the recipients to know the 
      names and email addresses of everyone else to whom it is 
      being sent, put all the addresses in the BCC: section.
    
    (Some email software requires at least one address to be placed 
    in the To: section. If yours insists on this when you are trying 
    to send a CC or BCC email, put your own email address in the To: 
    section.)
    
    Understanding these basic principles of email usage has many 
    benefits. It preserves the privacy of your contacts. It prevents 
    lists of names and email addresses being sent to strangers when 
    someone you send an email then forwards it to others. It helps 
    to prevent viruses, worms and trojans being accidentally spread 
    by your friends with out-of-date antivirus programs.
    
    Most of all, it shows the people with whom you communicate that 
    you are sensible and responsible in your online behaviour. It 
    shows that you take their privacy and security seriously. It 
    builds trust in your communications. 
    

    Trevor Johnson is Chairman of the internationally active Anti Spam organization BestPrac.Org (http://www.BestPrac.Org) which promotes internet industry standards of Best Practice for the Prevention and Elimination of Email Spam.




    More Articles Written by Trevor Johnson

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