I did it myself. I am apparently not as sharp as you. I spent a
fortune in advertising with Google and my ROI was hideous. Does
this sound familiar? I bet you did it too!
Don't waste your money on Adwords!
Let me give you a typical new Google Adwords advertiser scenario.
You have or find a product to sell. You sign up for a normal
Google Adwords account. You follow their instructions, pick
a few key words from your brain, choose the suggested click
through amount, create your Ad, and start paying for clicks
almost instantly. Does this sound normal? Of course it does.
This is the standard process for building a Google advertising
pay per click (PPC) system.
What have you just done? YOU JUST PAID GOOGLE TOO MUCH!
Now, you should know, I am not new to the web or Internet
e-commerce business. I began ImageLink Incorporated back in
1999 and have developed many successful Internet ventures since
then. Namely, one that I recently turned over to another to run:
ImageLink USA Web Hosting. as well as, promoting several software
and telecommunications products. I have spent probably over half
million dollars in Internet advertising since 1999. There have
been all forms of it, banners, text links, animation, pop ups,
pop unders, newsletters, PPC, and Google Adwords. You name it,
I have probably done it.
However, when I first tried Google Adwords, I was caught up
in the excitement too! I thought it was working great, my
advertising was turning some business and I made a few sales.
Not so bad. The month was ending and I just received my credit
card bill and WOW , I had spent without realizing it over $1500!
Then it was time to check my ROI. (Return on Investment), it was
a sour negative -66.2%. (that is a minus 62%) In other words, I
spent $1500 in one month on Google advertising our DSL and T1
Quote Systems and only came up with $657.00 in one time sales.
As you can see, one will not stay in business long throwing
money out the window like that.
Believe it or not, the excitement about the Adwords was still
there. I was hooked. Addicted. Stuck. AND BROKE on my DSL Quote
advertising budget. And its not the DSL Quote system, the
product is quite dynamic and sales are coming in. But, there
had to be a better way ...I began looking for advice and found
Perry Marshall who offered a great Adwords Course, which inturn
introduced me to Chris Carpenter. They both are experts on making
money with Google. I read Chris’s book, and changed my whole
Google outlook.
Immediately, I logged back into my Google Adwords account,
changed my keywords as instructed, then changed the dollar
amount I am willing to pay, and its hard to believe, that I
had 100 times the amount of impressions, and ten times the click
through's for one tenth the amount of money! Sales for the month
were about the same, therefore, I had spent just $49.00 on a
book and changed my ROI by approximately 4000%.
Unbelievable. This really worked. I am the biggest skeptic when
it comes to buying special reports and marketing books on the
Internet. But the simple step by step, no nonsense information
just works.
What did I really do? In my case, it was simple. I looked for
search phrases, not necessarily search words. I added near 750
of them. Different phrases, different spellings, etc. I used
Overture's Keyword Suggestion Tool Then I added about 10 Text
Ads within this Google campaign. MOST importantly, I changed the
maximum amount per click to just ten cents (.10). My original
Adwords clicks were running near $2.00 per click! Now, I am
getting more click thru's at ten cents per click, than I was at
$2.00 per click. I am now getting actually 200 times the amount
of traffic for the same price.
I am now enjoying great sales, with little advertising
investment. You can do this for your company too. Do yourself
a favor and read Chris's book. Do what he teaches, and you
will save money and increase your bottom line. Actually, Perry
Marshall has a 5 day course that is very detailed as well (its
of no charge), be sure to check it out.
Good luck!
David Jackson
ImageLink Incorporated
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