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Why Budding NetPreneurs Fail At Internet Marketing
Copyright 2004, Chuck Huckaby
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NetPreneurs fail all too often because they wrongly assume
that marketing on the Net is a "no cost business" when, in
reality it is simply a low cost or targeted cost business.
The most successful NetPreneurs invest either targeted
advertising dollars AND/OR targeted "sweat equity" in order
to generate a steady flow of traffic to their websites.
Without traffic, NO product ever sells.
Many would be NetPreneurs understimate the amount of traffic
that is actually required to create and sustain a business
though. They will join free "safelists" and blast away often ill
conceived or "me too" messages to thousands of names without
realizing that, for the most part, participants on the list
are all looking to sell - not buy.
If asked, any honest businessperson would admit they want a
clientele of affluent, repeat buyers who may one day even become
joint venture partners not the "cheapskate entrepreneurs" who
make no effort to grow as business people and just want to "get
rich quick".
(We all have to start somewhere...some though are unwilling to
move beyond humble beginnings and invest in themselves!)
They design (or use cloned) websites and then think that every
hit should become an instant "sale".
In reality, thousands of hits may only translate into a few
sales (at best). NetPreneurs should be seeking thousands of
hits per day...
Budding netpreneurs who fail though routinely think that they'd
have it "made" if they received a thousand hits per month and
give up when that paltry number of hits does not produce instant
wealth.
Then as hosting bills start to mount and the affiliate
commissions don't roll in like a tidal wave, reality sets in!
The key for the budding NetPreneur is to target a niche.
Identifying buyers when they are ready to buy requires an
altogether different strategy of allowing prospects with money
to spend to FIND YOU.
That involves a long term strategy of daily activities designed
to:
1) create significant CONTENT that is
2) Search Engine Friendly and Buyer Friendly while
3) "monetizing" the site so that it generates several streams
of income from both advertising AND affiliate sales.
Such daily activities that increase the likelihood of success
are:
- Keywords niches analyzed.
- Articles written.
- Pages posted and optimized.
- Blogs blogged.
- Press releases submitted.
- Message boards visited.
- Customers served.
- Joint ventures pursued.
- Subscriber bases built.
- Ads judiciously targeted.
- Advertisements tested, refined, and retested.
- Etc.
Only by constant tweaking and promotion will the budding
NetPreneur get the Big Boys (and Girls) at Google, Yahoo!,
Inktomi, and to send search engine referrals their way.
Only with constant effort and refinement of ads, will pay per
click advertising become more than an expensive black hole for
the NetPreneur's advertising dollars.
Most give up well before success is achieved. Don't be one of
them!
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Chuck Huckaby, Lawrenceburg,TN, USA http://1stHowToWorkAtHome.com
Chuck Huckaby publishes 1stHowToWorkAtHome.com, the Budding
NetPreneur's "Escape The Rat Race Portal" with so much content,
it's like getting a no cost ebook on every page!
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The article on this page is Copyright © 2004, Chuck Huckaby
You are not required to show the creative commons license
notice when you reprint this work.
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Creative Commons License.
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Article Marketing Tips:
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- Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
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