Everything you will ever need to know about internet
marketing is plainly available to you everywhere you
go on the internet. All you need to do is dissect, study,
and emulate these methods and you invariably will become
just as successful as the people who created them.
 
How do I know this? Because I use this exact pratice to
make money with my own online businesses and newsletters.
Whenever I have a problem, I look to other successful
internet marketers and see how they have overcome these
same obstacles I am facing.
 
Some people will tell you must buy a certain ebook or
internet marketing course to become successful. This
is not true. Informational products do have their
merits, but it is important to understand that a lot of
them become out-dated immediately after publication.
 
The online marketplace changes very rapidly and the
best, most successful internet marketers change with it.
A good traffic-building tactic one day may be ineffective
the next. If you hinge your entire business plan around
this single idea you read in an ebook, and that idea ends
up being outdated, then you will fail.
 
I am not trying to say that informational products are not
useful. But I am saying you need to find a real time way of
analyzing and implementing the information you do have. You
cannot purchase internet business success, but you also
cannot have it for free. You must work for it.
 
If you blindly purchase information and then try to
implement it, you will not succeed.
 
Take list-based marketing for instance. Sending
email to opt-in subscribers used to be one of the most
effective, inexpensive ways to make quick sales. But in the
wake of recent anti-spam legislation, this same method
has become drastically less profitable. Yahoo, Hotmail, AOL
and other email client services have clamped down on
business emails in general, blacklisting all email from
some autoresponders and filtering out up to 70% of
legitimate business emails in some cases.
 
Of course, you wouldn't know any of this from reading
99% of the marketing information available on the internet.
Why? Because these books became outdated the second
congress passed the CAN-SPAM ACT. These books will still
tell you that simply filling an autoresponder with messages
and buying leads will make you a fortune. This is no
longer true.
 
You can still make just as much money from list marketing
now as you could before, but you just need to solve some
marketing problems first. You cannot continue to use
outdated information that could not possibly take into
consideration the current marketing world.
 
So how do you deal with these problems? The same way you
need to deal with all eBusiness marketing problems. You
operate in REAL TIME. You dissect, study, and emulate
what successful webmasters, listowners, and
netrepreneurs are doing to make money right now.
 
There are a number of different ways you can do this--but
they all involve the same three steps: dissect, study,
and emulate. In the remainder of this article, I will
explain website reverse engineering, which is one of
the real time methods I use to improve my marketing
efforts.
 
You can start by taking a closer look at the websites 
you visit most often. Rather than looking at them as a 
customer or as a member, think about the process that
went into making them. You did not find that website by
accident. You are not looking at certain products for
no reason. If the webmaster of this site is a professional,
then it was engineered to drive you there and then to look
at specific things. Undo this process to learn from it:
 
Dissect. Study. Emulate.
 
Look at the layout of the pages. Check the site map. Look
at how things are arranaged. Are there popups? Is there
a newsletter? Do they have a lot of outgoing links to
websites they do not own? Is this website actually
mini-site of another bigger site?
 
Figure out why this webmaster has things setup in the way
you see them.
 
How does the webmaster really make the majority of her
revenue? Does this webmaster get a lot traffic? If so,
where does it come from (hint: google and alexa have
functions that allow you to back-track links and traffic).
Does this webmaster use certain techniques to lure you
in--and then close a sale? Does the mainpage contain
primarly free or purchasable items?
 
How is this webmaster's sales copy constructed? Would
this webmaster prefer you to purchase a product or
sign up for a list?
 
Dissect. Study. Emulate.
 
Answer all of these questions. You can do it for free and
you will only get better the more you do it.
 
Now take some of the methods you understand best and are
technically capable of implementing and then emulate them
on your own website, personalizing them to fit in with
your own scheme, of course.
 
If you do this regularly--if you use REAL TIME as your
standard of evaluation--you cannot fail. I have personally
used this method dozens of times to fix my website, and just
recently  I adjust my new internet income course,
which now not only gets to all of my subscribers, but also
teaches them how to accomplish the same thing with real
time marketing. 

Isaiah Hull is the CEO of an internet business, a publisher
of two business newsletters, PTL of several affiliate
programs, and a business trainer for his affiliates.
On 11/10/04, he released a brand-new free internet income
course to address the major changes in internet marketing:
http://www.workathomerightnow.net