In order to make a success of your website or online business, it 
is obvious that you will need customers. Although everyone who 
visits your page will not become a customer, they must have some 
interest in your product or service that brought them there in 
the first place. Therefore, they are potentially a customer. 
Potential customers are much more likely to become actual 
customers if you make an effort to keep in touch with them. This 
essential marketing tool is called and opt-in list.

An opt-in list will allow you to keep track of your potential 
customers by obtaining their email address in order to keep them 
informed about the latest updates for your product or service. 
You can create your own opt-in list or you can use an opt-in list 
creator that is available online from several sources. The 
benefits of creating your own opt-in list is that you will be 
able to send personal messages to the potential customers and 
they will not need to do anything.  Whereas with commercial opt-
in lists, the customer will receive a generated message and will 
be required to verify their acceptance of the message.

An important part of creating a successful opt-in list is to keep 
in mind that potential customer will visit your site from many 
places and may not see your homepage. Therefore, it is imperative 
to make it possible to subscribe to the mailing list from all 
pages of your site. You should not, however, make the 
subscription information a focus point of every page. It is a 
good idea to put it at the bottom or top of the page where it is 
visible but not distracting. It is also a good idea to promote 
your mailing list by using a give-away. You could offer a 
service, a discount, or an ebook. You can also drive potential 
subscriber to join your mailing list by writing articles that 
will benefit the reader, and at the same time, build your 
credibly as an expert. You can include the subscription 
information in the byline of the articles. You could also write 
an ebook with your subscription information on each page, which 
will allow the customer to easily access the information and join 
the list with ease.

Once you have created the mailing list and now have your 
potential customers within your grasp, it is your responsibility 
to keep them updated and interested. Provide them with quality 
information that is up-to-date and of interest to them. Offer 
discounts or a newsletter, something that the reader can use. 
This will keep them interested and will drive them to your site 
over and over.  Eventually, they may make a purchase, and if not, 
they will be informed enough to use word of mouth advertising for 
your site. 

David Hudson can help YOU
start your own profitable business on the Internet 
within the next 24 hours... To learn more, visit:
http://www.dreamsr.us/pips.html