Sometimes you just need to look to the latest book or movie to 
get inspiration. One way to use these phenomena is in your online 
press release campaign.

See the title of this article?  I practice what I preach. GRIN!

Writing press releases is a great way to attract interest about 
your business and get written about in the media.  Don't think 
for one minute that the press are only interested in "real" 
companies.  If you have a newsworthy story that is topic and an 
editor thinks it will benefit his readers, he/she will publish 
it.  

Hopefully this will lead to more traffic to your site, maybe a 
free link from their website, and sales!  Yes, one way in bound 
links from authority sites! Manna from heaven.  You just can't 
buy these kinds of quality inbound links.

But how do I write press releases or more importantly how to a 
sustain a press release writing campaign?

Here's where the "Da Vinci Code" comes in. If you have not heard 
about Dan Brown's controversial book then you must have been on a 
desert island for the last 5 years.  

It has created much controversy and I hasten to add, money , 
that it truly is a phenomena.  A movie is due soon with Tom Hanks 
and Ron Howard, alledgedly.

Anyways, anything related or even mentioning the "Da Vinci Code" 
is snapped up.  I own several "other" Da Vinci Code books on 
cracking the code and information on the background to the book 
etc etc.  I don't have the t-shirt yet!  Watch this space!

I have also seen a few others use the hysteria behind the book to 
send out a topical release about their business that ties into 
the book.

There was one about a restoration company who can uncover dirt 
and restore old paintings and furniture which was very good.

I remember there we some good dating stories around the time of 
Bridget Jones and also some great creative use of the Lord of the 
Rings Movies.

In essence, look to the media for the next big thing to try and 
incorporate it into your press release campaigns.  Books and 
movies are great sources and the great thing is they are always 
releasing the next big blockbuster.

Remember to try and keep it related but not stupid or far 
fetched.  


Some ideas:

Movie: Troy

Idea:  Make sure your virus protection software is not your 
       achilles heel!
Idea:  Beware Trojans! New Book on Virus Protection Software!


Movie: Bridget Jones

Idea: Anything Dating Related.


Also try using other news stories to generate interest.  Use 
other major events although I would recommend most strongly 
that your avoid natural disasters or human suffering as a way 
to leverage a story.  This would do your creditability damage 
and is quite immoral.

Anyways, good luck with your press release campaigns. 

If you ever needed an excuse to go to the movies or bookstore 
then I have just given you the best one yet.  Hey, you could 
even claim it as a business expense! 

Jason Hulott is author of Press Release Cash, a system to use 
press releases to drive traffic, boost search engine rankings , 
get free inbound links and generate big profits.  All from one 
activity!  Save time and effort now.  Visit 
 www.press-release-cash.com  now!