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Wiki Reek-y Havoc!
Copyright 2004, Val Halla
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The Vandals are coming! And this time they're after your
wallets.
It's a new form of insidious spam and like its inbred email
cousin, it's staggeringly stupid.
People are vandalizing "Wikis" in an attempt to get free
advertising for their business.
First, what's a wiki?
If you're not familiar with this little web phenomenon, you
should immediately dig in and learn. "Wiki" (pronounced "wee
kee") is Hawaiian for "quick." And quick it is. The word is
used on the web for a page that *anyone* can edit.
When I first heard of this concept I immediately thought "there
is no way it will work - it will be utter chaos" but the
mass proliferation of wikis and their clear success have proven
me wrong.
The medium lends itself to some amazing ideas. For example, the
"wikipedia" project is an online encyclopedia that anyone can
edit. It's surprisingly accurate and useful.
Alas, as with all great things on the Internet, there are forces
out there ready and willing to muck it up for everyone.
A "wiki vandal" is someone who goes to a wiki and posts
erroneous information. Sometimes this is for fun (like posting
your boss's phone number and sexual habits under a wiki entry
about "bondage" - hehe), sometimes it's for damage (like totally
erasing an entry just because you are bitter about life), and
sometimes it's for advertising (like editing an entry with links
to your bazillion dollar business "op*ortunity").
Luckily, there are people out there watching the wikis who will
change erroneous information quickly. However, sometimes the
vandalism is hard to catch and it sticks.
Now, if the wiki vandals were smart, they'd create a relevant
encyclopedia entry about themselves and link to it from other
wiki entries.
Do it relevantly and intelligently enough and it may just stick
and bring you some appropriate attention.
But, of course, we're talking about spammers here, and there is
already an encyclopedia entry for "Down's Syndrome."
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Val Halla researches Internet Marketing Oddities. You can be
alerted when she discovers something odd enough and important
enough to merit your attention when you visit her site:
http://www.webgodessvalhalla.com
Copyright 2004 Val Halla. This article may be distributed and
reproduced freely as long as it is left unchanged including the
above attribution and this copyright notice.
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The article on this page is Copyright © 2004, Val Halla
You are not required to show the creative commons license notice when you reprint this work.

This work is licensed under a Creative Commons License.
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Article Marketing Tips:
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- Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
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