"Cross promotion" is not a new idea. It has been used by 
businesses for a very long time. For example, a real-estate 
company may promote a certain lawyer to close a sale. In turn, 
the lawyer will promote that agency in his firm. The system is 
somewhat similar to the primitive barter system where people 
traded items rather than using money. But how can anything 
primitive fit into the online world of Internet Marketing? Very 
easily! A cross promotion is, simply stated, the trading of ad 
space. Instead of paying for advertising space on a site, you 
simply place someone else’s business ad on your page and your ad 
on theirs. There are many ways to use cross promotions in your 
internet business that can equate to effective and cost efficient 
advertising.

One way is to use link exchanges. This is very effective when 
considering cross promoting with a company that is similar to 
yours. However, you should avoid linking to a page that is in 
direct competition with yours. One of the biggest pluses for 
using link exchanges is that some search engines are factoring in 
hits from the sites that are linked to your page when determining 
the ranking. Therefore, linking to a more popular site can not 
only increase your advertising and traffic, but also your search 
engine ranking.

When customers or potential customers subscribe to your ezine, 
you can use this as an opportunity to use cross promotions. On 
the same page that the customer subscribes to your ezine, make 
available the opportunity to subscribe to another company’s 
ezine. You can even exchange ad space in ezines and provide 
recommendations for those with whom you cross promote. You may 
even want to exchange column space in one another’s ezines.

Writing free articles that inform customers or potential 
customers with information that is useful and accurate can create 
a reputation for you and your business. Readers will quickly come 
to know you as an expert on that subject. In these articles, the 
author uses a byline to help promote his site. Bylines are yet 
another way to use cross promotions. You can use part of the 
space in your byline to recommend someone else’s product.


If you have been considering writing an ebook, a joint venture 
could mean increased profits for you and the person you are 
partnering with. Cross promotion through ebooks is an excellent 
way to allow for a wider topic and promote both your business and 
your partner’s business. The ebook should contain information 
that will benefit both businesses but remain helpful to the 
reader. A good example of using cross promotions through an ebook 
is a site selling used video games partnering with a site selling 
gaming devices: two subjects that would interest the same reader 
and most likely lead the reader to both sites.

You should keep in mind that the recommendations you make are a 
direct reflection of you, so choose your’ cross promotional 
businesses carefully. Also keep in mind that it would be nice as 
a shopper to be able to link from one site to another as a way to 
"shop around". Also, never link or recommend a site that’s in 
direct competition with you, since this is not usually beneficial 
to you. Instead, recommend those that are similar, such as health 
and life insurance. 

David Hudson can help YOU
start your own profitable business on the Internet 
within the next 24 hours... To learn more, visit: 
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